Описание
No description
Задачи
•Own the full customer lifecycle across onboarding, activation, repeat purchase, subscription, retention, and winback
•Manage email, SMS, push, and in-product messaging
•Own deliverability, sender reputation, domain warm-up, and the safe ramp-up of a decaying domain
•Build behavioral segments and automated journeys
•Track and report weekly lifecycle-driven revenue
•Analyze retention, LTV, cohorts, and per-flow revenue attribution
Требования
•Experience in Adult, iGaming, or another high-risk vertical
•End-to-end CRM/lifecycle ownership in a consumer subscription or transactional business
•Strong hands-on deliverability expertise, including domain warm-up, reputation management, list hygiene, and spam control
•Experience with ESP/CDP platforms and triggered, segmented automations
•Strong data-driven approach to lifecycle performance and revenue
Nice to have:
•Experience restarting a dormant or damaged sending domain
•SMS and push lifecycle experience
•Strong copywriting instincts and ability to direct copywriters
Условия
•B2B contract
