About
HelloFresh Group operates a global portfolio of brands and a referral program across 16 countries. The referral program is one of its highest-ROI acquisition channels.
Responsibilities
•Design and own end-to-end referral customer journeys across Email, Push Notifications, and in-product touchpoints
•Build journeys tailored to each market and benchmark referral, CRM, and lifecycle marketing practices
•Develop segmentation strategies using behavioural, lifecycle, and value-based signals to identify high-potential referrers
•Define channel mix, message timing, and creative direction for each brand and segment
•Own campaign lifecycles, including briefing, setup, QA, and post-campaign analysis
•Develop creative messaging concepts and campaign ideas for referral communications
•Coordinate with local market teams and brand managers to localise campaigns
•Partner with Creative teams to brief and develop campaign assets for different brands and markets
•Monitor key performance metrics, identify gaps, and act on them
•Design and execute A/B testing strategies for messaging, timing, offer framing, and channel mix
•Use self-serve analytics tools and Iterable reporting to prepare campaign readouts and share actionable insights
•Lead the adoption of AI tools for campaign creation, personalisation, and automation
Requirements
•3–5 Years of hands-on experience in CRM, lifecycle marketing, or email marketing
•Hands-on experience building and deploying campaigns across multiple CRM channels
•Comfortable analysing performance dashboards and campaign data and drawing actionable conclusions
•Creative perspective on CRM and referral communications, with awareness of industry practices
•Familiarity with or strong interest in AI tools for marketing, including prompt-based content creation, personalisation at scale, and campaign automation
•Strong communication skills and experience collaborating across Creative, Analytics, Operations, and local teams
•Able to translate strategy into clear recommendations for stakeholders at any level
•Degree in marketing, business, communications, or a related field
Nice to have: Iterable experience, familiarity with Braze, Klaviyo, or Salesforce Marketing Cloud, experience with referral or virality programs, experience across multiple brands or in a multi-market or regional CRM role.
Conditions / Benefits
•Competitive salary package
•HelloFresh-subsidized pension scheme
•Savings on weekly HelloFresh boxes and discounts through corporate benefits and Vorteile
•Access to mental wellbeing platforms, including Headspace and Spill
•24/7 Office gym access, discounted Urban Sports Club membership, and other wellbeing resources
•Sabbatical leave options in addition to standard time off
•Sustainable travel perks and transportation benefits
•Internal training, HelloFresh Academy, and a dedicated budget for German language courses
•In-office meal deals and fresh food options
•Parent-friendly policies, an in-office kids corner, and an on-site babysitter
