About the Role
No company description provided.
Responsibilities
•Design and optimise multi-channel CRM campaigns focused on retention and customer lifetime value
•Drive A/B testing, segmentation and personalisation to improve campaign performance
•Streamline CRM processes, voucher planning and campaign workflows across markets
•Partner with local and international teams on CRM technology and AI-driven engagement
•Collaborate with Data, Product and Brand teams to deliver relevant, customer-focused messaging
•Lead strategic CRM projects, including new channels and cross-channel initiatives
•Mentor junior team members and maintain CRM execution and quality standards
Requirements
•Proven experience managing multi-channel CRM campaigns across Email, Push and In-App
•Strong analytical skills and experience in segmentation, testing and retention optimisation
•Strong stakeholder management and project ownership skills
•Experience working across local and global teams in a fast-paced environment
•Experience mentoring junior colleagues
•Excellent English communication skills
•Interest in CRM innovation, AI-driven engagement and emerging channels
Conditions
No conditions stated in the posting.
