About the company:
TheSoul Group is a creator business platform whose original videos, animations, and editorial stories reach audiences in 21 languages across 60 platforms and 20 websites. Its network of creators reaches over 5 billion followers and generates more than 100 billion monthly social media views. The company provides content distribution, localization, and social media management services for creators and brands worldwide, and created 5-Minute Crafts and BrightSide.
Responsibilities:
•Help define the creative vision for original YouTube shows
•Develop distinctive and engaging show formats
•Ensure each show aligns with the channel strategy, brand positioning, and audience ambitions
•Provide creative guidance to an external production agency throughout execution
•Challenge and refine ideas, review key creative decisions, and ensure final output stays true to the agreed vision and strategy
Requirements:
•Strong experience developing and leading large-scale entertainment shows for YouTube, with a proven track record of delivering high-profile, audience-driven formats
•Deep understanding of YouTube formats, audience behavior, storytelling, and creator culture
•Strong creative and editorial judgment, with the ability to assess, challenge, and improve concepts and formats
•Experience overseeing external production agencies, studios, or other creative partners
•Hands-on experience reviewing creative work across concept development, casting, scripts, visual direction, and edits
•Strong understanding of internet culture, emerging trends, online communities, creators, and subcultures
•Ability to balance creative ambition with brand strategy, guidelines, and wider business objectives
Nice to have:
•Experience developing content for international or multi-market audiences
•Experience in beauty, fashion, lifestyle, or adjacent consumer categories
Conditions:
•Independent service-provider agreement with independently organized working methods and schedule, contributing to clearly scoped projects
•Compensation is agreed individually and reflects experience, capabilities, and the value brought to each engagement
•Services can be delivered from any suitable location
•Collaboration with an international network of professionals across 85+ countries
•Modern collaboration platforms, clear project coordination, and streamlined processes are provided
