About: TheSoul Group is a creator business platform in the creator economy. It produces original videos, animations, and editorial stories, reaching over 5 billion followers across social media through a network of creators. The company provides content distribution, localization, and social media management services for creators and brands worldwide.
*Instagram and Facebook belong to Meta Platforms Inc., whose activity is deemed extremist and banned in Russia.
Responsibilities
•Own the e-commerce and affiliate monetization direction end-to-end, from opportunity assessment and roadmap development to implementation, operation, optimization, and revenue reporting
•Configure and launch commerce and affiliate integrations across large-scale YouTube, Facebook, and other social media channels
•Connect social content and audiences with marketplaces and affiliate programs such as Amazon Associates, TikTok Shop, Instagram Shop, Shopify, and other relevant platforms
•Set up and manage product feeds, catalogs, deep links, tracking infrastructure, and affiliate attribution
•Design and run monetization pilots with clear success criteria, using performance data to determine what to scale, optimize, or discontinue
•Monitor revenue, RPM, conversion, attribution, and other commercial performance indicators, and translate results into clear recommendations
•Identify opportunities to automate workflows, reduce manual operational work, and use AI tools to improve efficiency and performance
•Own and maintain commerce integrations, troubleshoot technical and tracking issues, and ensure reliable ongoing operation
•Support commercial teams with client-facing e-commerce initiatives, including opportunity scoping, pitch support, and translating technical commerce solutions into clear recommendations for brand clients
•Work directly with platform and marketplace partner teams, including Amazon, TikTok, Meta, and other partners, to unlock opportunities, resolve escalations, and improve commercial terms and capabilities
•Present revenue outcomes, priorities, and recommendations to senior stakeholders, and defend investment and prioritization decisions
•Document successful approaches and turn them into scalable playbooks, processes, and operating models
•Define the required team structure as the function grows, build the business case for additional resources, and lead the development of the e-commerce function
Requirements
•Strong hands-on experience with at least two major commerce or affiliate ecosystems, such as YouTube Shopping, Facebook/Meta commerce, Amazon Associates, TikTok Shop, Shopify, or Instagram Shop
•Proven experience monetizing high-volume social media traffic through e-commerce or affiliate models, ideally across YouTube and/or Facebook
•Practical experience implementing commerce integrations end-to-end, rather than solely managing existing accounts or external providers
•Proven track record of owning a monetization direction, including defining priorities, executing initiatives, measuring results, and adapting the roadmap based on performance
•Strong understanding of e-commerce and affiliate mechanics, including product catalogs, product feeds, deep linking, commission structures, tracking, attribution windows, traffic quality, and platform integrations
•Strong technical and problem-solving mindset, with the ability to independently configure, launch, operate, and troubleshoot commerce systems
•Commercial mindset and confidence working toward measurable revenue, RPM, conversion, and monetization outcomes
•Ability to prioritize opportunities across multiple channels, platforms, and initiatives and clearly communicate the reasoning behind those decisions
•Strong analytical skills and a test-and-learn mindset, with the ability to define success criteria, evaluate results, and make evidence-based decisions
•Ability to communicate technical commerce setups clearly to non-technical stakeholders, including senior leadership and external brand clients
•Strong process-building skills, with the ability to document successful approaches and turn them into repeatable, scalable workflows
•Comfortable operating autonomously in an environment where the roadmap and playbook are not already defined
•Professional working proficiency in English
Nice to have
•Experience with AliExpress integrations or Amazon Marketplace
•Experience using automation and AI tools to improve e-commerce workflows and operational performance
•Experience supporting client pitches or scoping e-commerce solutions for external brands
•Previous experience hiring, mentoring, or leading a small team, or clear potential to grow into function leadership
Conditions
•Independent service-provider agreement with a flexible engagement structure; working methods and schedule are organized independently, and projects are clearly scoped
•Compensation is agreed individually and reflects experience, capabilities, and the value brought to each engagement
•Services can be delivered from any suitable location
•Collaboration with an international network of professionals across 85+ countries
•Modern collaboration platforms, clear project coordination, and streamlined processes are provided
