About Gismart
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond.
Responsibilities
•Research audiences, competitors, and market trends to identify creative opportunities
•Develop and prioritize data-driven creative hypotheses and testing roadmaps
•Prepare creative briefs and collaborate with designers on production
•Run structured creative tests and analyze performance results
•Make data-driven decisions on which creatives to scale, iterate, or stop
•Turn test results into new hypotheses and testing plans
•Collaborate with UA Managers and PMMs to improve creative performance
•Use AI tools to accelerate creative ideation and production
Requirements
•Experience in creative strategy or performance creative marketing for mobile apps or digital products
•Strong understanding of performance metrics, including CPA, ROAS, and ROI
•Experience with creative testing, hypothesis development, and performance analysis
•Hands-on experience with Meta creative testing
•Ability to translate audience insights into effective creative concepts and briefs
•Experience working with designers and AI tools
•Strong ownership and ability to work in a fast-paced R&D environment
Nice to have
•Experience with subscription apps, especially weekly subscriptions (W2W)
•Background in wellbeing, health & fitness, productivity, or edtech
•Experience with AppLovin and Google Ads
Conditions
•Flexible working schedule, work anywhere in the world, either remotely or in one of our corporate hubs
•100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy, autonomous hub) and 50% compensation for coworking spaces worldwide
•Delicious free lunches for everyone working from our hubs
•Gismart observes public holidays based on the Ukrainian or Polish holiday calendars; employees working in other locations are entitled to 12 public holidays per year
•100% sick leave compensation
•Partial coverage of medical insurance, sports activities, and therapy costs
•Equipment provided, or maintenance cost covered for your own tools
•70% of professional development courses covered
•100% of corporate English courses covered
•18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
•Corporate events and team-building activities organized across all Gismart hubs
