About
Seepia creates playable ads and interactive experiences. It has completed hundreds of projects for companies including Small Giant, Rovio, Fingersoft, Metacore, Crazy Labs, and Poki.
Responsibilities
•Come up with original concepts, hooks, and gameplay ideas for playable ads across client accounts
•Read performance data, form hypotheses, and decide what to test next; build iteration plans to improve results
•Work with other producers to turn client briefs, market insights, and performance results into new creative directions
•Create concepts and the creative story behind offers and pitches for new and growing accounts
•Own client accounts from brief to delivery, act as the main point of contact, and identify opportunities to grow accounts
•Lead execution with artists and developers, managing scope, priorities, and timelines
•Track competitors, market trends, and ad formats, and share learnings with the team
•Use AI tools to explore and develop more ideas without lowering the creative quality bar
•Consistently create concepts that beat account performance baselines
•Create pitches and offers that help win new or expanded business
•Grow accounts through creative direction
•Contribute ideas that improve creative performance across other producers' accounts
•Maintain a steady pipeline of tested ideas and a shared team understanding of what works, what does not, and why
Requirements
•At least 3 years of experience in creative production, game production, project management, UA creative, or a related field
•A portfolio or track record demonstrating strong, original creative thinking in games and playable ads
•Deep understanding of gameplay mechanics, player motivation, and what makes an ad perform
•Ability to read performance results, form hypotheses, and turn them into creative ideas
•Solid production and project management skills, including taking projects from concept to delivery, managing scope and timelines, and keeping people aligned
•Experience working with clients or other stakeholders and taking ownership from brief to delivery
•Ability to communicate ideas through words, mockups, and presentations, and explain and defend creative choices to clients
•Collaborative approach, ability to give clear direction, and ability to help others succeed
Nice to have
•Background in playable ads
•Familiarity with project management platforms such as ClickUp
•Experience with market intelligence tools such as AppMagic or ad libraries
•Experience using AI tools in a creative workflow
Conditions
•Remote-first, globally distributed team
