About the company
Lovi provides an AI personalization layer for beauty and longevity that uses phone camera scans and user inputs to match people with products and treatments. Its skincare scanner assesses faces, evaluates products against those assessments, builds routines, and lets users track results. The company combines app subscriptions with e-commerce, has reached $18m ARR and 700,000 downloads worldwide, and plans to expand into hair, makeup, and bodycare.
Responsibilities
•Produce, test, and scale TikTok, Reels, Shorts, and UGC creatives for paid campaigns
•Collaborate with creators and influencers by writing briefs, managing production, and optimizing results
•Identify emerging formats, trends, and native storytelling techniques across social platforms
•Monitor direct and indirect competitors and adjacent industries to generate creative hypotheses
•Translate Hook Rate, CTR, CVR, ROAS, and CAC metrics into creative insights and actionable iterations
•Analyze web and app funnels and assess how creatives affect conversion, ARPPU D0, and LTV
•Work closely with the UA team to ensure creatives effectively scale growth
Requirements
•3+ years in creative production or performance marketing
•Proven track record of scaling UGC creatives on TikTok, Instagram, YouTube, Snapchat, or other platforms, with results that can be explained
•Experience building or scaling a full-cycle in-house creative production
•Deep understanding of beauty and skincare trends and visual language
•Ability to balance creativity with data-driven decision-making
•English B2+
Will be a plus: experience with B2C subscription-based products, especially mobile apps
Conditions
•Fully remote
•21 days of vacation and flexible PTO
•Budget for AI tools, research, and production support
