About the Company
An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. We are looking for a Creative Marketing Manager to join our team.
Responsibilities
Create
•Come up with fresh concepts for video, static, and playable creatives
•Write sharp briefs for designers and the production team, so ideas turn into assets fast
Analyze
•Track CTR, CPI, CPA, and ROAS, and decide what to scale, tweak, or kill based on data
•Keep an eye on competitors and trends, and bring the best of what you find into our work
•Spot the creative patterns and winning approaches that perform again and again
Grow
•Work side by side with media buyers and designers to push results forward
•Own the improvement of CPA, conversion, ROAS, and LTV through a systematic approach to creatives
•Keep building and improving our creative system, and scale what works to new GEOs and directions
•Find new tools and best practices, and bring them into the process
Requirements
•Performance mindset: experience creating creatives for digital advertising on Meta, TikTok, In-App, YouTube, or other performance channels, with a focus on CR, CPA, and ROAS
•Research skills: experience running creative and competitor research
•Video know-how: you create and adapt videos in different formats, including UGC content, and you use AI tools to do it faster and better (required)
•Data-driven thinking: you analyze campaign results, understand the key metrics, and make decisions based on numbers, not gut feeling
•Trend radar: deep understanding of digital trends and a readiness to test new tools and approaches
•AI fluency: hands-on experience with AI tools for idea generation, task automation, and content creation
Benefits
Our Benefit Cafeteria is packed with goodies:
•Children Allowance
•Mental Health Support
•Sport Activities
•Language Courses
•Automotive Services
•Veterinary Services
•Home Office Setup Assistance
•Dental Services
•Books and Stationery
•Training Compensation
•Massage
