Coca-Cola HBC

Creative graphic designer for digital learning

In short

This role designs visual assets and intranet content for a company's People & Culture team, covering learning programs, employee engagement campaigns and performance communications. It's a hybrid position in Belgrade with a global beverage company, requiring strong Adobe Creative Cloud skills and hands-on experience applying generative AI tools in creative work. Candidates need at least 3 years of graphic/digital design experience, a relevant degree, a strong portfolio, and fluent English.

About the Role
We are looking for a creative, digitally savvy and AI-enabled Creative Designer to join our Digital Learning Team in the dynamic Group People & Culture. In this role, you will turn business and people priorities into engaging visual experiences that help employees connect with our learning programs, people initiatives and company culture. From launching new learning journeys and supporting performance cycles to creating intranet pages and developing visual identities, you will make our P&C communications clear, consistent and compelling.
Responsibilities
•Develop engaging visual assets for P&C initiatives, including learning programmes, employee engagement campaigns, performance management cycles and other development-related activities.
•Create campaign visuals, illustrations, infographics, icons, logos, banners, templates and other digital communication materials.
•Translate complex information into clear, accessible and visually appealing content that resonates with different employee audiences.
•Develop and maintain a consistent visual identity across P&C communications, ensuring alignment with corporate brand guidelines.
•Adapt creative concepts across different channels and formats, including intranet pages, presentations, digital learning materials, email communications and internal campaigns.
•Design and build visually engaging pages and content areas on the company intranet.
•Create and update page layouts, banners, icons, imagery and other visual elements to keep content relevant and consistent.
•Improve the usability and visual presentation of information, making important resources and initiatives easier for employees to find and understand.
•Develop reusable templates and visual components that enable efficient content updates and consistent communication.
•Use AI as an integral part of the creative process, from initial research and ideation to visual production, refinement and adaptation.
•Demonstrate advanced practical knowledge of multiple AI models and tools, understanding their different strengths, limitations and appropriate use cases.
•Select the right tools for different creative tasks, including image generation, illustration, concept development, visual editing, copy support, presentation creation and video or animation production.
•Experiment with emerging AI capabilities and evaluate their practical value in terms of creative quality, speed, efficiency and scalability.
•Develop effective prompting techniques and repeatable workflows to produce high-quality, brand-consistent creative assets.
•Combine AI-generated outputs with professional design judgement and traditional design tools to deliver polished, production-ready results.
•Identify opportunities to automate repetitive tasks, streamline asset production and create adaptable visual variations.
•Apply company policies relating to data privacy, confidentiality, copyright, brand integrity and the responsible use of AI-generated content.
•Stay up to date with developments in graphic design, digital communication and generative AI.
•Explore new formats, visual storytelling approaches and creative techniques that make internal communications more engaging.
•Build and maintain reusable design templates, asset libraries and guidelines that improve consistency and efficiency.
•Share knowledge, demonstrate effective AI workflows and encourage the responsible adoption of new creative technologies within the team.
•Work with P&C colleagues and stakeholders to understand objectives, target audiences, communication needs and desired outcomes.
•Contribute to creative briefing sessions, asking the right questions to clarify requirements, priorities, deliverables and success criteria.
•Translate business needs into well-defined creative briefs and propose appropriate visual approaches, formats and solutions.
•Present concepts, explain creative decisions and incorporate stakeholder feedback constructively.
Requirements
•At least 3 years of professional experience in graphic design, digital design, visual communication or a similar creative role.
•A degree in Graphic Design, Visual Communication, Multimedia Design or a related field.
•Work on a professional level with Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Premiere Pro).
•A strong portfolio demonstrating visual creativity, design quality, versatility and the ability to turn briefs into effective creative solutions.
•Fluent command of the English language as it is the primary spoken language.
•Practical experience with multiple generative AI tools and models, with clear examples of how you have applied them to real creative work.
•Strong knowledge of design fundamentals, including typography, composition, color, layout, visual hierarchy and brand consistency.
•Experience designing for digital channels, particularly SharePoint, including web pages, intranets, presentations and campaign assets.
Conditions
No conditions were specified in the posting.

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