Align

Business development manager for SMB and mid-market

In short

This role leads and grows a Business Development Representative (BDR) team, driving sales execution across SMB and mid-market segments through inbound and outbound programs. The manager coaches daily BDR activity, monitors performance metrics, owns the CRM process, and partners with sales and marketing leadership to optimize lead generation. It requires a bachelor's degree, extensive lead generation/sales development experience in a fast-paced environment, proven B2B sales track record into SMB and mid-market, and data-driven decision-making skills with CRM proficiency (Salesforce preferred).

About the Role
The BDR Manager works to develop and manage our growing BDR team. In this role, you will be responsible for driving sales execution and performance across the team, working primarily in the SMB and mid-market across both inbound and outbound programs. As the BDR Manager, you will build out the team, measure BDR performance, monitor & coach daily activity such as calls & emails, implement optimizations, and work across both sales and marketing organizations to develop and hand-off high-quality opportunities.
Responsibilities
•Organize and plan day-to-day strategies to motivate, coach, and counsel BDRs
•Ensure and promote a team-based environment which delivers best-in-class lead generation results
•Monitor/analyze BDR performance and take accountability for driving improvements in lead generation, program growth, sales productivity and opportunity quality
•Develop short and long-term strategies to enhance performance including technology needs, workflow design, commissions/bonuses, contests, leadership development, training needs, and quality programs
•Align with Sales leaders to enable communication and support BDR career development
•Work hand-in-hand with the demand generation team to create and optimize marketing campaigns
•Own the CRM process for BDRs and recommend process improvements and optimizations
•Address performance issues and provide ongoing and corrective feedback in a timely and constructive manner
•Deliver regular reports of KPIs to directors across the business
•Coach and provide career development guidance to BDRs through performance management metrics and evaluations
Requirements
•Bachelor's degree in sales, marketing, business, or a related field
•Extensive lead generation and sales development experience in a high-paced sales environment
•Proven track record in B2B sales into SMB and mid-market companies
•Experience with data analysis and making data-driven leadership decisions
•Proficiency with CRM applications (Salesforce preferred)
•Ability to meet deadlines with a high degree of motivation
•Excellent communication skills
•Thrives in a fast-paced environment
•Ability to work individually as well as collaboratively
Benefits
•Health and Dental Insurance
•Life Insurance, Income Protection and Critical Illness
•Group Pension Plan with Company Match
•Competitive Commission Structure
•Home Office Reimbursement
•Certification Reimbursement
•Personalized Career Coaching
•Generous Paid Time Off
•Paid Office Closure December 25-January 1
•Summer Hours

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