Business Development Manager, Lodging Advertising Sales (Tokyo)
Introduction to team
Expedia Group Advertising (EGA) is dedicated to building creative media partnerships for travel advertisers, enabling them to use Expedia Group's network of leading travel brands and global sites. EGA has revolutionized the way brands reach and connect with online travel consumers, emerging as a leader in online advertising sales among travel and e-commerce brands. With a growing product portfolio offering a multitude of advertising and sponsorship opportunities, the EGA team has built a viable marketing platform for advertising partners to reach the 131 million worldwide monthly unique visitors that visit Expedia Group sites.
We are looking for a Business Development Manager for our Lodging Advertising Sales business. Your primary responsibility is to drive new account acquisition, launching and monitoring performance of new campaigns. You will also have revenue and management responsibility for a portfolio of existing online advertiser accounts. You will develop market-specific strategies to reach a quarterly revenue target while producing industry-leading results for your partners. You will uncover and implement revenue growth initiatives and deliver measurable value to the accounts you lead.
In this role, you will:
•Build and maintain a prospect pipeline to support quarterly revenue targets.
•Engage Japanese hotel chains and independent properties to understand their business needs, goals, and marketing priorities.
•Develop territory- and market-level sales strategies to grow the EGA lodging advertising sales business in Japan.
•Create and present effective advertising proposals to clients and senior stakeholders.
•Launch, monitor, and optimize campaigns in partnership with internal and external teams.
•Analyze performance data and market trends to identify high-return opportunities and provide forward-looking recommendations.
•Develop trusted, long-term relationships with enterprise and independent lodging advertisers.
•Identify and implement revenue-growth initiatives that improve partner outcomes.
•Deliver continued growth in revenue contribution through a consultative, partner-first sales approach.
•Consistently meet or exceed quarterly revenue goals established by sales leadership.
•Collaborate with media sellers and client-facing teams across Expedia Group to deliver strong results for partners and the business.
Experience and Qualifications
Required
•Bachelor's degree in Media Sales, Travel industry, or related field; or equivalent related professional experience.
•4+ years of sales or business development experience in media, digital advertising, travel, hospitality, or a related industry.
•Native level proficiency in Japanese.
•Professional fluency in English.
•Proven experience meeting or exceeding revenue targets.
•Experience presenting proposals and influencing senior stakeholders.
•Experience providing consultative sales support and developing long-term client relationships.
•Demonstrated ability to collaborate effectively with peers, managers, and client-facing teams.
•Experience using performance data and analytics to inform recommendations and sales strategies.
Preferred
•Existing relationships with Japanese hotel chains, hospitality groups, or independent properties.
•Familiarity with online travel marketplaces, lodging distribution, or e-commerce advertising.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
