About Patagonia
Patagonia is an outdoor apparel company founded in 1973. It is a certified B Corporation and a founding member of 1% for the Planet, recognized for its product quality and environmental activism. The company has contributed more than $240 million to environmental organizations and directs profits not reinvested in the business toward protecting the planet.
Responsibilities
•Lead, manage, develop, and empower a high-performing team through clear priorities, feedback, and coaching
•Plan resources and budget allocations to align with the long-range EMEA strategy and objectives
•Oversee the design and execution of integrated, multichannel marketing campaigns and storytelling, including events, paid and social media, and ambassador engagement
•Collaborate with Channel Marketing teams to prioritize, design, and deliver in-season activations and evergreen campaigns
•Provide strategic leadership for sports marketing across EMEA and integrate athletes, ambassadors, and sports communities into products, storytelling, campaigns, and experiences
•Build relationships and gather insights to strengthen Patagonia's credibility and engagement with outdoor communities
•Collaborate with Environmental Activism, Quality and Circularity, and Legal teams to identify environmental issues and impact initiatives
•Identify amplification opportunities for issues and grantees, and oversee impact campaigns and other tactics that drive positive action and community impact
•Oversee PR, media relations, and external communications to amplify the brand voice and engage sports communities
•Champion public advocacy on environmental protection and responsible business issues
•Empower and support the team in leading crisis PR to protect brand reputation and community trust
•Collaborate with Channel Marketing and Marketplace teams to define and evolve the customer experience journey across physical and digital environments
•Lead Creative Studio and Brand Communication teams in developing consistent visuals, narratives, and assets across platforms
•Collaborate with Channel Marketing, Marketing Operations, Marketplace, and Product teams on EMEA GTM milestones
•Collaborate with US Product & Impact and Creative Studio teams on campaigns, season planning, and sharing best practices
Requirements
•Inclusive mindset and strong connection to Patagonia's purpose and values
•At least 6 years' experience leading integrated brand marketing functions for consumer-facing brands in Europe, including experience with outdoor brands
•Expertise in storytelling and creative work, with a proven ability to build authentic connections and drive brand positioning, cultural relevance, and commercial results
•Proven ability to translate business direction, consumer insights, and marketplace opportunities into long-term brand strategies, multi-year roadmaps, and integrated seasonal marketing plans and campaigns
•Expertise in sports marketing, including athlete and ambassador strategy, community engagement, and using sports credibility to strengthen brand relevance and product connection
•Advanced understanding of European outdoor sports communities, cultural nuances, communication preferences, and credibility factors
•Advanced knowledge of European outdoor sports markets and consumers
•Ability to balance brand building with growth and business-driving activities
•Advanced verbal and written communication skills
•Ability to navigate ambiguity and disagreements and work toward compromise
•Strong team leadership, development, empowerment, feedback, and coaching capabilities
•Strong collaboration and co-creation skills
•Interest in protecting the planet and making a positive impact through work
Nice to have:
•Understanding of European activist communities, including cultural nuances, communication preferences, and credibility factors
Conditions
•Part-time role
•25 days of holiday per year, pro-rated for part-time work
•Pension scheme with a 24.75% contribution: 17.25% paid by the employer and 7.5% by the employee; secondary pension scheme subject to eligibility criteria
•EUR 40 net monthly work-from-home allowance, pro-rated for part-time work
•Public transportation reimbursement for commuting to the office
•Catered onsite lunches available four days per week for an employee contribution of EUR 4 per meal
•Company laptop and mobile phone if needed for the role
•A practical assignment is part of the interview process
•CV and cover letter must be in English
