LIMITD

Brand & business development manager in retail

In short

This role drives new brand development for a Berlin-based startup that creates influencer-led consumer products for German food retail, from idea to launch. It covers market and competitor analysis, brand strategy, business cases, price negotiations with retailers, and close coordination with content creators. It requires several years of experience in business development, brand development, or innovation management, a strategic and structured mindset, and fluent German and English.

About LIMITD
At LIMITD, we are revolutionizing German retail with influencer products. Since 2020, we have worked closely with creators such as CrispyRob, HeyMoritz, and Emir Bayrak to develop products for Gen Z. With our brands ROB's, HEYYY, and EMYO, we bring the power of social media communities to store shelves. In our fast-growing startup, we rely on innovation and authenticity to redefine the food retail sector—and we'd be delighted if you joined us!
Responsibilities
•You develop new brands—from the idea to launch.
•You create product, market, and competitor analyses, evaluate them, and derive measures.
•You develop brand strategies, business cases, and project plans.
•You support price negotiations and brand-related discussions with retailers.
•You manage brand development internally—from product development to marketing.
•You work closely with our artists and are responsible for regular coordination.
•You support market entry and lay the foundation for long-term growth.
Requirements
•You have several years of experience in business development, brand development, or innovation management.
•You think strategically, work in a structured way, and take responsibility.
•You have a good feel for brands, trends, and target groups.
•You have experience developing new products or brands.
•You are solution-oriented, hands-on, and willing to explore new approaches.
•You have very good German and English language skills.
•You are confident using MS Office.
What we offer
•Fair compensation package with 28 days of vacation per year, a monthly lunch allowance, a public transport allowance, a Urban Sports Club membership, and other benefits.
•Flexible working hours with flexitime and the option to work from home.
•Daily refreshments, including fresh fruit, muesli, drinks, and snacks.
•Modern workplace in our office in the heart of Kreuzberg, with good transport connections.
•Professional development through individual training and development opportunities.
•Startup atmosphere with flat hierarchies, an open feedback culture, and a great team.
•Team events and shared experiences—from lunches and evenings on our rooftop terrace to regular events for unforgettable moments.

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