Position Summary
Assistant Manager, Media (Mainland China Market) is responsible for managing the planning of paid media strategy and implementation to drive brand advocacy and customer conversion & loyalty in Mainland China market.
Primary Responsibilities
•Work with line manager to lead collaborations with media and media agencies, leveraging resources to generate insights of target audiences and analyze competitors for Melco.
•Deliver media strategies including performance media, aligned with campaign objectives, create media planning guideline and ensure media strategy implementation and performance measurement.
•Understand full campaign process from brief, media plan, media KPI setting, spot plan and media execution and post campaign reports.
•Collaborate closely with Content team to identify right assets for various channels and reach target audiences with most efficient communication.
•Closely monitor campaign media spending, analyze and verify media report data, attribute performance results and provide optimization plan proactively and timely, to ensure achievement of communication goals.
•Work closely with PR, Social media and Digital marketing team to ensure communication consistency across all touch points of target audiences.
•Work with line manager for well planning and monitoring the media budget for Mainland China market and ensure efficiency.
•Drive team and agency's performance.
•Drive execution excellence for campaign activation, media planning, performance media and SEM.
•Familiar with both digital and offline media execution.
Qualifications
Experience
•At least 3 years relevant experiences in media planning and buying.
•Experienced with Performance marketing including performance media and SEM.
Education & Language
•Bachelor's degree or above.
•Excellent verbal and written communication in both Chinese and English.
Skills/Competencies
•With strong strategic mindset.
•With deep understanding about Mainland CN market.
•Strong analytical skill and sensitive with numbers on delivery and result driven media campaign reports with insights.
•Highly organized and a good communicator.
•Customer centric.
•Excellent time management and project management skills.
•Work collaboratively and communicate effectively with internal business units and external vendors.
•Very well organized with a proven ability to multi-task and problem-solving.
•Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
