Design at Primark
Our design specialists are at the heart of crafting captivating brand experiences. Immerse yourself in the world of visual storytelling, where your creativity will shape the aesthetics of our brand. Collaborate with a team of skilled designers and bring your artistic talent to a global stage.
Requirements (Responsibilities)
•Trend Research & Forecasting: Identify and interpret emerging fashion, lifestyle and consumer trends through market research, social media, competitor analysis and customer insight. Translate trend intelligence into commercial opportunities and help shape future range direction through innovative thinking and trend storytelling.
•Product Design & Creative Development: Support the creation of trend-led, customer-focused product ranges by developing original design concepts, CADs, technical drawings, prints, graphics and artwork. Bring seasonal trends and design briefs to life while maintaining alignment with customer needs and departmental strategy.
•Range Building & Product Execution: Partner with Design and Buying teams to build balanced, commercially viable ranges that deliver the right mix of trend, newness and value. Manage design developments through the critical path, review samples, and ensure products remain true to the original design vision.
•Technical Design & Product Development: Create and maintain accurate specifications, tech packs and design documentation. Apply your knowledge of garment construction, fabrics, trims, colour and print development to support successful product execution and supplier collaboration.
•Commercial Awareness & Customer Focus: Use sales performance, market trends, customer behaviour and competitor activity to inform design decisions. Develop a strong understanding of the Primark brand, product value and cost considerations to help create commercially successful products.
•Collaboration & Stakeholder Partnership: Build strong working relationships with Buying, Merchandising, Technical teams and suppliers to deliver fashion-forward, globally relevant ranges. Share trend insights, communicate design updates clearly and contribute to a collaborative team environment.
•Organisation & Continuous Improvement: Maintain accurate design, trend and product information, ensuring all files, samples and amendments are up to date. Support presentations, range reviews and supplier communications while proactively identifying opportunities to improve products, processes and ways of working.
At Primark, we focus on assisting you in developing your mindset and skillset to reach your potential. Here's a more detailed breakdown of the experience you'll need:
•Design Expertise & Creativity: A qualification in Fashion Design or equivalent experience, with a passion for creating commercially relevant products and bringing new ideas to life.
•Technical Design Skills: Strong working knowledge of Adobe Illustrator and Photoshop, with the ability to support the end-to-end design process.
•Collaboration & Stakeholder Engagement: Proven ability to build strong relationships and work effectively with Buying, Merchandising and Design teams to deliver great results.
•Communication & Presentation Skills: Confident communicator who can clearly present ideas, adapt style to different audiences and contribute positively in meetings and forums.
•Planning & Organisation: Highly organised with excellent prioritisation skills, able to manage multiple tasks and deliver to deadlines in a fast-paced environment.
•Commercial Awareness & Customer Focus: Strong business acumen and genuine interest in retail, with an understanding of customer needs and market trends.
•Ownership & Problem Solving: Proactive and detail-oriented, taking responsibility for delivering high-quality work, making informed decisions and resolving challenges quickly.
•Experience & Mindset: Minimum of 2 years' experience in a Trainee or Assistant Designer role, with a positive, flexible and collaborative approach and a commitment to continuous learning and development.
Conditions
People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Benefits include:
•Healthcare, pension, and potential bonus
•27 days of leave, plus bank holidays, with the option to buy 5 more
•Tax Saver Tickets
•Fitness centre
•Subsidised cafeteria
Primark has grown from its first store in Dublin in 1969 to over 80,000 colleagues and over 500 stores in 19 countries today.
