Formula Health

AI Product Builder (Martech)

In short

This role involves building and shipping martech/growth-marketing solutions end-to-end, from discovery to launch and measurement, with minimal oversight. The company, Formula Health, offers personalized meal plans and dietary tracking tools. It requires 5+ years of product/engineering experience, hands-on work with ad platform APIs, and daily use of AI-assisted coding tools to ship production solutions.

Formula.care™ brings personalized meal plans, recipes, and tracking tools for your specific dietary lifestyle.

Must Have

•5+ years in product and/or engineering, with hands-on experience building production services.

•Practical martech, performance or growth marketing experience; you've worked with ad platforms and their APIs.

•Product experience in Marketing B2B SaaS or in-house martech teams: validated problems, measured impact.

•Daily use of AI-assisted coding (Claude Code, Cursor, Codex or similar) to ship solutions, not just prototypes.

•Full-cycle autonomy: discovery → design → build → launch → measure, with minimal direction.

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