Coup

Account executive for R&D funding

In short

This is a B2B sales (Account Executive) role at Coup, a Berlin-based company helping businesses secure R&D public funding in Germany. The job covers the full sales cycle end-to-end: building outbound pipelines, cold calling/emailing, closing deals, and representing the company at events, working closely with an R&D consulting team. It requires hands-on B2B sales and outbound experience, native German (C2) and business-fluent English (C1), and residence in Berlin for a hybrid work setup.

About Coup
Coup gives innovative companies easy access to public funding. We develop a powerful software platform and combine it with excellent personal consulting, making applying for and accounting for R&D funding easy and convenient for our customers. At Coup, we are the go-to partner for applying for and processing the Research Allowance (FZuL) in Germany and have secured more than €170 million in funding for over 300 companies since 2021. Join us and help more companies get Couped!
Responsibilities
•You independently develop sequences, playbooks and templates for cold email, LinkedIn and cold calling, and implement them yourself.
•You independently build your lead lists, take full responsibility for your pipeline and make sure no lead slips through the cracks.
•You reliably bring leads into sales calls, quickly identify the needs of your conversation partners and convince them why Coup is the right partner for them.
•You work hand in hand with our R&D Consulting team. R&DC provides subject-matter expertise, while you handle the commercial side.
•You follow up on proposals, handle commercial objections and coordinate contract closings. You know when to take over the conversation and when to give R&DC the floor.
•You represent Coup at trade fairs, partner events, master classes and networking events. You actively make new contacts, nurture existing relationships and know how to turn a conversation at a standing table into a qualified lead.
•You conscientiously maintain our CRM (Pipedrive) and identify process weaknesses, which you actively improve. Clean data is the basis for good decisions for you, not a tedious box-ticking exercise.
Requirements
•You have experience in B2B sales and have owned a sales process end to end, from pipeline generation through to contract closing.
•You have built outbound end to end and actively participated in closing, from designing sequences and messaging to hands-on execution via cold calling and cold email.
•You are hungry for new customers, actively approach them and do not need an external prompt. Waiting for inbound leads is not your style.
•You are focused on closing and have experience commercially leading deals in their final stages, following up on proposals, handling objections and bringing contracts over the finish line.
•You do not expect structures to be ready-made; you build them. You work in a structured and independent manner.
•German at native level (C2), English at business-fluent level (C1).
•Your regular place of residence is Berlin, so that we can work together in the office 2 to 3 days a week.
•You are commercially experienced, self-motivated and driven to build structures rather than simply operate within them. You see yourself as a revenue-oriented person who thinks strategically and also rolls up their sleeves.
Benefits
•A dynamic environment and the opportunity to actively shape Coup's development.
•Responsibility and ownership, with the opportunity to make an impact quickly in a small team.
•Room for creativity and initiative: your ideas are heard and can be implemented directly.
•Personal and professional development: close collaboration and mentoring from our CRO Theresa.
•Modern equipment + sales stack (MacBook, Dealfront, Lemlist, Sales Navigator).
•Flexible working hours, remote or in the Berlin office.
•Job ticket subsidy.
•30 days of paid vacation.

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