About the Role
Abiomed Japan K.K. is recruiting for a Senior Product Marketing Specialist, Cardiology, located at J-One Tower.
Abiomed provides Impella in Japan, a catheter-based percutaneous Ventricular Assist Device (pVAD) that can be inserted percutaneously and transvascularly, with the aim of saving patients' lives and supporting recovery of their native heart function. Impella received regulatory approval in September 2016 and has been used clinically in Japan since October 2017. It is currently introduced at approximately 280 hospitals nationwide and has been used in more than 20,000 cases as of the end of July 2026.
Impella Therapy is a relatively new treatment concept, and there is a continued need to further promote appropriate use and market penetration. In this role, a Senior Product Marketing Specialist will develop and execute marketing strategies based on physician insights, while leading market creation and penetration efforts to bring Impella to more patients. We are looking for an individual who can identify essential customer challenges, think beyond precedents and existing success models, engage internal and external stakeholders, and commit to delivering results.
Key Responsibilities
•Develop and execute marketing strategies for Impella in cardiology, leading initiatives to promote appropriate use and expand the market.
•Identify market opportunities, unmet needs, and barriers to therapy penetration based on customer insights.
•Plan and execute academic congress activities, seminars, Advisory Boards, and other programs, and develop messaging and content that support physician behavior change.
•Collaborate with Sales, Health Care Solutions, Education, and other related functions to drive cross-functional activities aimed at solving customer challenges.
•Contribute to further penetration of Impella Therapy by not only managing existing markets, but also identifying new market opportunities and discovering and developing future KOLs.
•Build strategic hypotheses from a zero-based perspective without being constrained by precedents or existing success models, and translate them into execution plans.
•Continuously refine the Go-to-Market strategy, value proposition, and key messages through feedback from internal stakeholders and healthcare professionals.
•Take ownership, build hypotheses even in uncertain situations, engage others, and commit to delivering results through to completion.
Qualifications
Education
•Bachelor's degree required
Experience and Skills — Required
•Marketing experience in the medical device or healthcare industry
•Ability to identify essential challenges and unmet needs
•Zero-based thinking and the ability to develop strategies from new perspectives without being constrained by precedents
•Ability to collaborate with internal and external stakeholders and engage others to deliver outcomes
•Execution capability with strong ownership and commitment to delivering results through to completion
•Intermediate business-level English proficiency, with TOEIC 800 or above as a guideline
Preferred
•Experience in the cardiology field
•Product Marketing experience
•Experience in launching new markets or new therapies, Market Development, or cross-functional project leadership
Other
•Travel: required, domestic and international (10-20%)
Preferred Skills
Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies
