ЛИНАГОРА РУС

Product Marketing Specialist

In short

Product Marketing Specialist role promoting IT products (business process automation software) on international markets for a product company in Issy-les-Moulineaux, France. Responsibilities span market research, SEO, content and website/social media upkeep, product community building, strategic partnerships, and cross-team coordination with branch teams and technical leads. Requires at least 4 years of relevant experience, specialized education, analytics and SEO know-how, and the ability to work autonomously in a multicultural, multi-project environment.

Location
Issy-les-Moulineaux, France
Company
Develops products that help users automate routine business processes.
What you will do
•Maintain current product information on websites and social media platforms.
•Create and implement detailed product promotion plans for international markets.
•Write articles about product technologies and publish them on third-party resources.
•Coordinate communications with branch teams and technical leads.
•Prepare product releases and digests for internal and external communications.
•Develop the product community, strategic partnerships, and product promotion at industry exhibitions.
Requirements
•At least 4 years of relevant professional experience.
•Specialized education and practical experience launching and promoting IT products on international markets.
•Experience researching markets and competing products, identifying high-demand functionality, and defining follow-up improvements.
•Understanding of analytics tools, statistics collection, keyword research, and SEO optimization.
•Ability to work autonomously, make independent decisions, and coordinate effectively across teams.
•Ability to work in an international, multicultural environment and manage multiple projects.
Nice to have
•Published articles about technologies.
•Very good English, French, and Russian.
•Experience developing open-source communities and participating in specialized conferences.
Culture & Benefits
•Focus on quality results rather than process.
•Autonomous work with opportunities to make independent decisions.
•Participation in an international team with different cultural traditions.
•Opportunity to contribute to products focused on convenience and simplicity for users.

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