About HOLY
HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment. Creative excellence is a pillar of our strong HOLY brand, beloved by thousands of HOLY Squad members. Our in-house Creative Studio sits at the heart of that, a cross-disciplinary team of designers, writers, and videographers working together to produce work that builds the brand and drives performance.
Responsibilities
•Build, govern, and scale HOLY's Figma component library – the foundation for visual consistency, speed, and on-brand execution across the Shop.
•Lead the optimization of HOLY's highest-impact pages as part of the roadmap; translating brand narrative into experiences that educate and convert.
•Write precise, documented design specs that external developers can build from without guesswork.
•QA their output in staging to catch responsive and visual regressions before every deploy.
•Design and specify responsive experiences across all breakpoints, with mobile as the primary canvas for ~89% of traffic.
•Define interaction states, edge cases, and layout behavior for all screen sizes.
•Design upsell and conversion mechanics (such as our Mix & Match bundle builder, cart and checkout upsell, and freebie incentive pages) in close collaboration with the CRO Manager.
•Deliver new pages at pace for flavor and product category launches, balancing velocity with design system consistency.
•Contribute to test hypotheses across all design work and use analytics (GA4/Shopify) to interpret results and inform future design decisions.
•Act as the bridge between the Creative Studio and the Shop team, co-owning how the HOLY brand comes to life on the Shop, and collaborating closely with a Senior Graphic Designer, external devs, CRM, and the CRO Manager.
Requirements
•5-8 years designing for conversion-driven D2C or e-commerce brands, with a strong mobile-first portfolio.
•Deep familiarity with core page types – product detail, collection, cart, checkout, navigation, and loyalty flows.
•Track record of improving CVR, AOV, or RPS.
•Able to read (not write) HTML, CSS, and Liquid.
•Understands Shopify theme architecture and metaobject concepts well enough to spec realistically, perform light theme-editor tweaks, and have productive conversations with developers.
•Advanced command of components, variants, auto-layout, prototyping, and tokens.
•Has built or governed a component library at scale and knows how to implement and enforce adoption across a team.
•Able to interpret and apply HOLY's brand guidelines and creative direction to Shop UI, translating vision from the Creative Studio into on-brand execution. Secondary to UX, but important for maintaining visual consistency across all of HOLY's channels.
•Self-directed, proactive, and detail-oriented. Drives work end-to-end without hand-holding, holds standards, and raises the bar rather than waiting to be pushed.
•English working proficiency required.
Nice to have: Experience with A/B testing, motion and interaction design, accessibility (WCAG), Shopify-specific design, analytics literacy (Google Analytics 4 and Shopify), and AI tools; German is a plus.
Conditions
In addition to competitive compensation, including company shares, you can expect:
•Join a company that has been growing profitable and quickly for the last 36+ months and has raised a series B, while many other e-commerce companies are struggling.
•Huge impact and explosive career growth, building your own market, and shaping HOLY's internationalisation in a top market.
•An awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic.
•Marketing is important, but a good product is essential — our differentiated soft drinks have won over customers (check out our Trustpilot reviews or contact us for free samples).
•Be part of the future of e-commerce and help set new standards in many areas.
•Work with the best minds in the industry.
•A startup culture that values flat hierarchies, fast pace, and personal development.
•A central office in Berlin Prenzlauerberg, flexible working hours, and much more.
•Flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, €63 public transport subsidy, and biannual 360° feedback tied to your compensation.
