About: On The Spot brings startups and disruptive tech companies to the local market, offering engineers the opportunity to work on innovative, high-impact products. It provides employment, HR support, and a benefits package.
Responsibilities
•Build the user acquisition strategy, including channel mix, budgets, benchmarks, and KPIs
•Launch and scale install and in-app event campaigns on Google Ads (App campaigns) and Apple Search Ads
•Run and scale Meta and TikTok campaigns, and test other social and paid channels
•Own measurement, including MMP setup, SKAN and ATT strategy, event mapping, and cohort ROAS and LTV
•Drive creative testing and work with design on ad creatives and store assets
•Report weekly on spend, installs, CPI, CPA, retention, ROAS, and payback, and advise leadership on next steps
Requirements
•5+ years in mobile app UA or performance marketing
•A strong track record of growing native iOS and Android apps with paid media
•Senior, hands-on experience with Google Ads (App campaigns) and Apple Search Ads
•Strong experience with Meta and TikTok, and familiarity with other social channels
•Deep knowledge of iOS and Android best practices: ATT, SKAdNetwork, Google Play policies, and store optimization basics
•Experience with an MMP and cohort analysis, including retention, LTV, and ROAS curves
•Experience building UA strategies, benchmarks, and KPIs independently and defending them to a CEO
•Self-driven and comfortable working as a one-person function
•Clear spoken English and excellent written English
Nice to have
•Subscription or in-app purchase apps
•Scaling apps across multiple countries
•ASO
Conditions
•B2B arrangement
•Referral bonus available if a candidate joins the team and passes probation
•Benefits package details will be shared during interviews
