About
ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 14 million Gen Z students with private scholarships — and the brands that power them. Our mission is to make education financing more accessible and engaging, while giving brands a way to connect with the next generation. We're powered by AI technology that simplifies scholarship discovery, streamlines the application process, and delivers measurable results for both students and partners.
Responsibilities
•Act as a hands-on "player-coach," mentoring the Affiliate and PPC team while setting clear KPIs, testing roadmaps, and accountability standards.
•Conduct structured performance reviews with each team member and ensure clear ownership of priorities and deliverables.
•Update adjacent team leads and relevant stakeholders on performance, risks, opportunities, and changes to projections.
•Manage and dynamically allocate multi-channel acquisition budgets across PPC and Affiliate networks based on real-time CAC, ROAS, and LTV.
•Guide the team's daily execution — from PPC bidding and creative testing to negotiating high-leverage affiliate deals and scaling new traffic sources.
•Own the math behind customer acquisition, monitoring full-funnel conversion rates, payback periods, and delivering accurate weekly forecasts.
•Maintain strict attribution accuracy across tracking platforms (GA4, Mixpanel, TUNE, etc.) and aggressively eliminate click fraud, bot traffic, and budget waste.
Conditions
No conditions specified in the posting.
