Role purpose
As METRO accelerates its digital presence, we are building a global marketing platform that enables teams to unify customer data and deliver consistent, real-time customer experiences across channels. This role is for a hands-on technical Solution Expert who can translate business needs into scalable configuration, integrations and operational guidance across Marketing Automation, Customer Data Platform, messaging and consent-management capabilities.
Responsibilities
•Design and continuously improve the technical solution architecture for the Marketing Automation platform, with strong focus on Adobe Journey Optimizer, Adobe Experience Platform, Optimizely, Sinch and OneTrust integrations
•Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance
•Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams
•Collaborate with developers, QA, support teams, product owners, country stakeholders and external vendors to ensure reliable implementation, testing, release and operations
•Support integration design for customer data, event data, messaging providers, consent and preference data, campaign performance data and downstream reporting needs
•Drive troubleshooting and root-cause analysis for campaign execution, customer journey behavior, data flow, channel delivery, platform configuration and integration topics
•Continuously improve performance, scalability, reliability, monitoring, documentation and supportability of the deployed solution
•Act as technical SPOC for countries and cross-functional initiatives, helping harmonize solution usage, rollout standards and platform adoption
Requirements
•Proven experience as a Solution Expert, Technical Product Specialist, Marketing Technology Consultant, Application Expert or similar role in a complex technology environment
•Hands-on experience with at least one major Marketing Automation or customer-engagement platform. Adobe Journey Optimizer and Adobe Experience Platform experience is strongly preferred
•Experience with one or more of the following platforms: Adobe Journey Optimizer, Optimizely, Sinch, OneTrust or comparable marketing technology, experimentation, messaging or consent-management solutions
•Practical knowledge of marketing campaign execution across channels such as email, push, WhatsApp, RCS, Viber, SMS or in-app messaging
•Solid understanding of customer data, audiences, segmentation, event-triggered automation, journey orchestration, consent usage, preference management and campaign activation concepts
•Ability to work with APIs, data mappings, integration concepts, event flows, payload structures, testing scenarios and technical documentation
•Strong analytical skills, with the ability to break down complex business processes and technical dependencies into clear solution designs
•Ability to explain technical concepts clearly to business stakeholders and translate business objectives into precise technical execution guidance
•Very good written and spoken English
Conditions and Benefits
•Hybrid and agile work: thrive in a flexible, multicultural environment. At METRO.digital, we promote work-life balance through a hybrid working model. You'll be part of self-organizing, multicultural teams that collaborate in an agile setup
•People development: individual and company-wide programs and trainings for development, leadership, appreciation
•Support with individual solutions: support whenever needed, at every stage of your professional journey
•Position grade within the career framework: Solution Expert (Md5 & Md7)
