Social Media Lead, Kraken Pro
Company: Payward, Inc.
About the Role
You will create platform-native social content for X, Telegram, and other channels. You will spot trends, respond quickly with on-brand content, engage the Kraken Pro audience, manage the content calendar, translate product news into narratives, analyze performance, and coordinate compliant messaging with Legal and Communications.
Requirements
•Demonstrated successful social posts or content
•3+ years of social media or content experience
•Experience in fintech, crypto, or trading preferred
•AI competency
•Content creation skills across copy, memes, short-form video, charts, and threads
•Ability to handle fast-paced social channels
•Strong writing, editing, and communication skills
•Ability to create visually appealing content using design briefs, Figma, or CapCut
Responsibilities
•Create platform-native content for X, Telegram, and other social channels
•Identify trends and reactive moments and create timely on-brand content
•Engage the Kraken Pro audience through replies, quotes, polls, and memes
•Build, maintain, schedule, publish, and monitor an always-on content calendar
•Translate product and ecosystem updates into compelling narratives
•Track social growth and performance and iterate using insights and experiments
•Partner with Legal and Communications to ensure compliant and accurate messaging
Hiring Process
Job-related skills or work-style assessment may be requested.
