About
OhMyFood is building the UK's first home-cooked food marketplace platform for daily lunch and dinner. We connect customers with freshly prepared meals made by talented local home chefs, bringing real, comforting food to people's doorsteps. Our mission is simple: make fresh, wholesome, home-cooked meals more accessible. No reheated dishes, no impersonal restaurant experience - just food that feels like home, cooked fresh and delivered in time for lunch or dinner.
Responsibilities
•Own and execute OhMyFood's social media and growth strategy across Instagram, TikTok, Facebook, LinkedIn, and other relevant platforms.
•Research emerging social media trends, viral formats, trending audio, competitor content, and audience behaviour to identify new growth opportunities.
•Plan, script, create, edit, publish, and optimise engaging Reels, TikToks, Stories, short-form videos, graphics, and social media campaigns.
•Develop and manage weekly and monthly content calendars with clear objectives, deadlines, target audiences, and calls to action.
•Independently plan, launch, manage, and optimise paid advertising campaigns using Meta Ads Manager (Facebook and Instagram).
•Support and manage advertising campaigns using TikTok Ads Manager and other relevant paid marketing platforms.
•Generate qualified home chef leads, customer registrations, app downloads, and first orders through organic and paid marketing campaigns.
•Build, test, and optimise marketing funnels to improve lead quality, conversion rates, and customer acquisition costs.
•Identify, approach, negotiate, and manage collaborations with relevant food influencers, content creators, and local community pages.
•Create engaging storytelling campaigns highlighting home chefs, authentic cuisines, customer experiences, and OhMyFood's mission.
•Manage community engagement, including comments, direct messages, social media enquiries, and relevant audience conversations.
•Use marketing analytics and attribution tools to track campaign performance, website traffic, app acquisition, and conversions.
•Monitor and optimise key performance metrics including reach, engagement, CTR, CPC, CPM, CPL, CPA, and ROAS where applicable.
•Conduct competitor research and analyse successful food, hospitality, marketplace, and consumer marketing campaigns.
•Continuously experiment with creative formats, hooks, audiences, advertising strategies, and content approaches to improve results.
•Prepare weekly performance reports covering content published, advertising spend, qualified leads, conversions, results, learnings, and next steps.
•Collaborate with sales, design, customer support, and operations teams to align marketing campaigns with business priorities.
•Take proactive ownership of marketing activities, identify problems early, recommend improvements, and execute agreed plans without constant follow-ups.
Requirements
•Hands-on experience managing social media, digital marketing, or growth campaigns for a business or consumer-facing brand.
•Demonstrated experience independently planning, launching, managing, and optimising paid advertising campaigns using Meta Ads Manager, with evidence of actual campaign budgets and results.
•Proven experience generating measurable leads, customer enquiries, registrations, purchases, or other business conversions through organic or paid digital marketing.
•Strong practical understanding of Instagram, TikTok, Facebook, and LinkedIn, including platform-specific content strategies, audience targeting, and growth techniques.
•Demonstrated ability to independently create engaging short-form videos, Reels, TikToks, captions, hooks, graphics, and storytelling campaigns.
•Hands-on experience researching social media trends using tools such as TikTok Creative Center, Instagram Insights, Google Trends, and competitor research.
•Experience using video editing and design tools such as CapCut, Canva, Adobe Premiere Pro, or equivalent software.
•Practical knowledge of Meta Ads Manager campaign objectives, audience targeting, budgeting, creative testing, retargeting, and conversion optimisation.
•Ability to interpret marketing metrics including CTR, CPC, CPM, CPL, CPA, conversion rates, and return on advertising spend.
•Experience using analytics and reporting tools such as Meta Business Suite, Google Analytics 4, Looker Studio, or equivalent platforms.
•Understanding of conversion tracking, UTM parameters, Meta Pixel, and website or app attribution fundamentals.
•Experience identifying, approaching, and managing influencer partnerships, creator collaborations, or community marketing campaigns.
•Ability to create and execute marketing campaigns independently from initial idea through production, launch, optimisation, and performance reporting.
•Strong copywriting, visual storytelling, and communication skills, with the ability to adapt content to different customer segments.
•Experience managing content calendars and scheduling tools such as Meta Business Suite, Buffer, Later, Metricool, or equivalent.
•Strong organisational skills, accountability, proactive communication, and the ability to work independently in a fast-moving startup.
•Ability to demonstrate previous marketing results through campaign examples, analytics reports, portfolio work, or measurable business outcomes.
Nice to have
•Experience with UK audiences, food, hospitality, D2C, marketplaces, or consumer brands is highly desirable.
•Experience with TikTok Ads, Google Ads, SEO, email marketing, and influencer-led customer acquisition is advantageous.
•Relevant education in Marketing, Communications, Business, Media, or related disciplines is preferred but not mandatory.
Conditions
•Help build and grow an ambitious food-tech marketplace connecting home chefs with customers.
•Work directly with the founder and core team, with meaningful ownership over marketing strategy and execution.
•Gain hands-on exposure to social media growth, paid advertising, customer acquisition, influencer marketing, and brand building.
•See the direct impact of your marketing work through measurable leads, customer acquisition, chef onboarding, and business growth.
•Work in a creative, collaborative, fast-moving startup environment where initiative and new ideas are valued.
•Receive regular feedback, clear performance objectives, and opportunities for greater responsibility as the company develops.
•Contribute to a mission focused on making fresh, authentic home-cooked food more accessible while creating earning opportunities for home chefs.
