Описание
Pstryk is a modern energy brand that offers customers access to energy at dynamic prices. Its mobile application provides current energy prices, real-time consumption data, and one-click bill payments.
Задачи
•Plan and create SEO content, including articles, guides, landing pages, and product pages
•Analyze keywords and build and develop a data-driven content strategy
•Manage website content in the CMS by publishing, updating, and organizing subpages, the blog, and landing pages
•Optimize existing content, including structure, internal linking, metadata, and information freshness
•Turn customer conversations and testimonials into case studies, articles, website sections, and campaign materials
•Collaborate with performance, creative, product, and IT teams
•Maintain the brand tone of voice across all website content
•Measure the results of activities and draw conclusions from the data
Требования
•2–3 years of experience in content marketing or SEO, supported by a portfolio
•Excellent Polish writing skills and the ability to explain complex topics in simple language
•Practical knowledge of SEO, including keyword research, content structure, internal linking, metadata, and search intent
•Familiarity with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Senuto, or similar
•Ability to work independently in a CMS
•Ability to use AI, including Claude, as a daily tool
•Independence, strong organization, and curiosity about data
Nice to have: experience with energy, technology, or other regulated brands such as telecommunications, finance, or insurance that combine technology with a mass-market service; familiarity with Prismic.
Условия
•B2B contract
•Real influence on the brand strategy and substantial autonomy in building the area and its processes
•Work on a product that helps people reduce their bills
•Short decision-making path
•Access to data and modern tools, including AI
•Collaboration with experienced Pstryk specialists
