About the Company
At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
As an SEO Executive you will assist the SEO Site Manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team, you will be responsible for building and optimising organic performance for a Frasers Group website.
Responsibilities
•Make and implement recommendations to improve SEO channel performance and rankings
•Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
•Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
•Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP
•Perform in-depth technical SEO audits of websites as well as rectifying any issues
•Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
•Assist with link building strategies and perform backlink link audits
Requirements
•Hands on experience in an SEO-focused role (in house or agency)
•Experience with keyword research and strategy, daily optimization, and in-depth analysis
•Ability to confidently report on key performance metrics to managers
•Ability to work to tight deadlines and respond to high priority requests
•Excellent problem solving and analytical skills
•Ability to self-manage and keep track of multiple projects
•Genuine passion for SEO and online marketing
•Experience with content marketing and social campaigns
•Continuously and proactively improves the quality of service delivered
•Willingly takes the initiative and suggests new approaches
•Respects individual's views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
•Behaving consistently and with integrity at all times, realising everyone's potential to get the best possible result and live the values
About Frasers Group
Our vision - We are building the planet's most admired and compelling brand ecosystem. Our purpose - We are elevating the lives of the many with access to the world's best brands and experiences. At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: Own it and back yourself - Own the basics, own your role and own the result. Think without limits - Think, think fast, think fearlessly. Be relevant - Relevant to our people, our partners and the planet.
Benefits
•Frasers Champion - a peer nominated scheme where 8 winners each month receive double their pay for living the Frasers Group values
•Retail Reconnect - head office employees spend one to two days each financial year in a store or warehouse to understand the business, product and customers
•Fearless 1200 - recognition programme linking performance to reward across the business
•Frasers Fit - wellbeing programme with free gym classes, discounted club memberships, and an app with training, nutrition and lifestyle advice
•Retail Trust - free access to the Retail Trust charity, including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support
What's Next
Applications are reviewed by the Recruitment Team and all candidates receive a response. Shortlisted applicants may be asked to confirm a few key details before a first stage interview with the Recruiter, behaviourally focussed around alignment with the company's culture and values. If successful, one or two further interview stages with the Hiring Manager/wider team follow, more technically focussed and potentially including a presentation/task.
