About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our scientific advances. Visionary people like you work on teams that save lives by developing tomorrow's medicines.
Join our team in developing treatments, finding cures, and pioneering the way from laboratory to life while supporting patients every step of the way.
Learn more at https://www.jnj.com/innovative-medicine
Lead the comprehensive strategy for the assigned brand(s) within the High Specialty portfolio, ensuring sustainable business growth, achievement of commercial objectives, and value creation for patients, healthcare professionals, and the health system.
Senior Product Manager
This position will be responsible for translating market, patient, customer, and competitive insights into differentiated strategies, leading cross-functionally the execution with Sales, Medical Affairs, Market Access, Commercial Excellence, Omnichannel, and other key areas.
A high level of autonomy, strategic thinking, cross-functional influence, and accountability for business results is expected.
Main Responsibilities
1. Brand and business strategy
•Lead the development, update, and execution of the Brand Plan and the brand's annual and medium-term strategy.
•Identify business opportunities and risks based on analysis of the market, competition, therapeutic trends, and evolution of the patient journey.
•Define the brand's strategic priorities, target segments, positioning, key messages, and growth drivers.
•Translate strategy into concrete, measurable, and actionable plans, setting objectives and KPIs.
•Develop business scenarios and strategic recommendations to maximize brand performance.
2. Business performance management
•Continuously monitor brand performance using indicators such as sales, growth, market share, patient share, demand, access, adoption, and initiative productivity.
•Analyze deviations versus forecast and objectives, identifying causes and proposing action plans.
•Actively participate in forecast, business planning, and financial follow-up processes.
•Manage the brand's promotional budget, prioritizing investments according to strategic impact and expected return.
3. Customer & Patient Insights
•Develop a deep understanding of the patient journey, identifying barriers from diagnosis and referral through access, treatment, persistence, and follow-up, as applicable to the pathology.
•Understand the needs and behaviors of key stakeholders, including specialists, institutions, and other relevant actors in the ecosystem.
•Convert market information, research, and interaction with customers and field teams into actionable insights.
•Incorporate insights into strategy, segmentation, customer experience, and engagement plans.
4. Cross-functional leadership
•Lead the multidisciplinary brand team toward shared objectives and priorities, even without hierarchical authority over its members.
•Work closely with Sales, Medical Affairs, Market Access, Commercial Excellence, Regulatory, Supply, Finance, and other relevant functions.
•Create clarity on priorities, roles, decisions, dependencies, and success metrics.
•Influence internal stakeholders and mobilize the organization around key business opportunities.
5. Excellence in commercial and omnichannel execution
•Design customer engagement strategies appropriately integrating in-person and digital channels.
•Develop campaigns, materials, and initiatives aligned with the brand's strategic positioning.
•Ensure commercial execution maintains consistency with strategy, priority segments, and customer needs.
•Measure the impact of initiatives and continuously optimize the activity and investment mix.
6. Launches and lifecycle management
When applicable:
•Lead commercial preparation for new products, indications, or access expansions.
•Build and track launch readiness plans.
•Identify lifecycle management opportunities that expand brand value.
•Coordinate critical dependencies related to access, demand generation, field capabilities, education, product availability, and market preparation.
7. Team development and leadership
Although the position does not necessarily have direct reports, a Senior PG30 is expected to:
•Act as a role model within the Marketing team.
•Elevate the quality of strategic and commercial thinking.
•Share best practices and contribute to the development of less experienced colleagues.
•Show the ability to lead highly complex, high-visibility projects within the organization.
•Build strong relationships with senior stakeholders.
Required Profile
Education
•Bachelor's degree in Business Administration, Marketing, Economics, Health Sciences, Engineering, or a related field.
•MBA, master's, or graduate studies in Marketing, Business, Innovation, or related areas, desirable.
Experience
•Solid experience in the pharmaceutical, healthcare, or related industries.
•Previous experience in Product Management, Marketing, commercial strategy, or business roles.
•Experience in High Specialty highly desirable.
•Desirable experience with highly complex brands, launches, competitive markets, or products with multiple stakeholders.
•Experience working with cross-functional teams.
Key knowledge and capabilities
•Strategic Brand Management.
•Business acumen.
•Market and competitive analysis.
•Forecasting and financial analysis.
•Patient journey and customer insights.
•Segmentation and targeting.
•Omnichannel/customer engagement.
•Launch excellence.
•Complex project management.
•Storytelling and executive communication.
•Data handling and interpretation.
•Cross-functional influence and negotiation.
•Advanced English, especially for regional/global interaction.
Preferred Skills: Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking
