О компании
GSK is a global biopharma company that develops specialty medicines and vaccines to prevent and treat disease. It focuses on respiratory, immunology and inflammation, oncology, HIV, and infectious diseases, aiming to improve the health of 2.5 billion people by the end of the decade.
Задачи
•Lead the execution of the brand plan with a cross-functional project team, including milestone planning, responsibility allocation, and accountability for results
•Assess the market environment, competitor activity, and evolving standards of care, and adjust strategy accordingly
•Maintain regular field presence and interact with EEs to generate actionable insights
•Identify unmet patient and HCP needs, understand treatment pathways, and translate insights into brand communication and go-to-market strategy
•Analyze and interpret clinical and scientific data, including patient identification and product profiles versus key competitors
•Plan omnichannel communications and implement impactful campaigns
•Support field force KAMs with marketing strategy implementation
•Build strong relationships with key EEs
•Manage compliance, accurate FC, and the A&P budget
Требования
•Bachelor's degree in Marketing, Economics, Healthcare or Pharmaceutical studies
•At least 3 years of experience as a Product or Brand Manager in the pharmaceutical Rx industry
•Strong experience in brand strategy development and execution
•Ability to analyze complex data, prepare market overviews, and plan product strategies
•Solid project management skills, including product or indication launches
•Excellent communication and presentation skills
•Understanding of Polish market access and the healthcare system
•High ethical standards and a strong compliance mindset
•Fluent English
Nice to have: experience in respiratory area or specialty care, experience leading Bx products in drug programs, initial people leadership experience.
Условия
•Hybrid work with 40% of time in the office
•Contract of employment
•Attractive reward package, including annual bonus, awards for outstanding performance, recognition awards, and holiday benefit
•Life insurance and pension plan
•Private medical package with additional preventive healthcare services
•Multisport sports cards
•Development opportunities within the role and company structure
•Internal and external training, mentoring, and access to online learning platforms
•Flexible working solutions and health and well-being activities
•Supportive community and integration events
