P2P.ORG

Senior GTM Marketing Manager (Web3)

In short

Senior GTM Marketing Manager role turning marketing priorities into campaigns with budgets, timelines, and success metrics, coordinating with Product and Sales. The company is a Web3/crypto product company hiring on a fully remote, B2B contractor basis for candidates based in Europe. Requires 4+ years of B2B marketing experience, contractor/team management, CRM and attribution analysis, and regular use of LLMs in marketing work.

About the Role
You will turn marketing priorities into actionable plans with budgets, timelines, and success metrics. You will execute campaigns, coordinate with Product and Sales, manage contractors and contributors, track lead quality and pipeline impact, and use data to improve marketing performance.
Requirements
•Strong execution skills in at least one marketing channel with verifiable campaign results.
•At least 4 years of substantive marketing experience, including independently owning B2B marketing initiatives.
•Strong communication and stakeholder management skills.
•Experience managing contractors or agencies and leading people or small teams.
•Marketing fundamentals including tracking, segmentation, positioning, messaging, channel selection, and conversion funnels.
•Ability to interpret campaign and CRM data, assess acquisition economics, and understand attribution limitations.
•Regular use of LLMs in marketing work.
•Ability to prioritize, work with limited supervision, learn complex products, and make informed budget decisions.
•Strong written and spoken English.
Responsibilities
•Turn marketing priorities into plans with clear budgets, timelines, and success metrics.
•Execute campaigns in your strongest channels using LLMs and automation.
•Manage contractors and internal contributors, including setting priorities, writing briefs, reviewing work, and addressing underperformance.
•Coordinate with Product and Sales to clarify requirements and resolve blockers.
•Track spend, lead quality, and pipeline contribution, and recommend improvements.
•Identify specialist contractor needs and manage their delivery.
Benefits
•Fully remote work.
•Paid vacation and sick leave.
•Well-being program.
•Mental health care program.
•Equipment and co-working reimbursement program.
•Overseas conferences and community immersion.

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