About the Role
You will drive user acquisition and community growth among Nigerian expatriate communities in Italy. You will travel to diaspora hubs, build local partnerships and community networks, manage influencers and agencies, run grassroots marketing initiatives, track campaign performance, and provide market insights to Product and Marketing teams.
Requirements
•At least 5 years of experience in growth, sales, marketing, or a similar fast-paced environment
•Deep understanding of Nigerian and diaspora communities in Italy
•Ability to work against targets and deliver measurable results
•Data-driven mindset with the ability to interpret data, track performance, and adjust strategies
•Strong interpersonal, communication, and stakeholder-influencing skills
•Ability to work independently in a remote environment
•Willingness to travel extensively and occasionally work weekends
Responsibilities
•Travel across Italy to establish an on-the-ground presence in new cities
•Attend community events and build relationships with local leaders and organizations
•Develop and execute user-acquisition strategies for Nigerian expatriate communities in Italy
•Own growth targets and optimize campaigns using data and insights
•Source, negotiate with, and manage influencers, creators, community leaders, and external agencies
•Lead community initiatives, events, meetups, and forums
•Implement tracking mechanisms to measure offline customer acquisition cost
•Identify, negotiate, and manage partnerships that accelerate user growth
•Conduct market research and provide actionable user insights to Product and Marketing teams
