dentsu

Senior Business Analyst

In short

This role supports planning, reviewing and optimising Performance Marketing campaigns while helping manage client accounts and reporting. Day-to-day duties include monitoring client data, liaising with vendors on new features, surfacing campaign trend insights, and handling campaign reporting, pacing, QA and trafficking. It's a full-time, permanent position based in Pune, India, under the Sokrati brand.

The purpose of this role is to assist with the planning, reviewing and optimisation of Performance Marketing campaigns whilst supporting the team in reporting and managing client accounts.

Key responsibilities:

•Focuses on day-to-day execution

•Proactively reviews and manages client data to ensure optimal performance on all campaigns

•Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas

•Provide initial insights on campaign trends to executives and planners

•Generates campaign reports and is responsible for pacing, QA and trafficking

Location: India - Maharashtra - Pune - Baner - Amar Madhuban Tech Park

Brand: Sokrati

Time Type: Full time

Contract Type: Permanent

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