Responsibilities
The School Marketing Manager will support ISP's Europe Marketing Director to generate leads, while also helping to increase retention. Roll out of optimized processes and procedures in accordance to ISP's strategies and approach.
Strategy and management
•Help to build the school marketing strategy, with Principal and ISP teams
•Lead on the creation of the Annual School's MAR Plan, including coordination of the Marketing Budget
•Prepare and manage the school marketing calendar including email and social media schedules
•Monitor expenditure in alignment with the Marketing Plan and manage the budget tracker, working closely with the School's Finance department
•Marketing reporting
•Develop the individual brand of each school (i.e. Brand guidelines, Onsite Environmental Signage and Branded asset production)
•Managing collaborations with external providers (i.e. for designing, printing, merchandising)
Digital Communications
•Identify stories from within the school and create engaging content to promote them across a range of media, including online, email, social media
•Content creation to support on paid digital campaigns (Paid Social, Search, Display, Ad Networks)
•Keep school website up to date
•Produce regular email marketing to pipeline
•Continually review performance of website, email campaigns, social media pages and landing pages and take a proactive approach to improving them
School Events
•Working with the Admissions teams, organize and promote school open days, school tours and school events for prospective parents and visitors
•Attend external events, exhibitions, and fairs to promote the schools
School Communications & Brand Management
•Owns the creation & design of new marketing and admissions materials, content production and copy writing (i.e. brochures, photo/video shooting, merchandising)
•Ensure that branding is used correctly and consistently
•Manage Social Media organic posting
•Manage the production of newsletters and parent community comms
Community and Business Relations
•Develop opportunities for partnerships with local businesses and organisations
•Help to foster and maintain strong parent relationships through MKT retention activities (i.e. internal comms, events for the community)
•Identify new ways to attract prospective customers, e.g. promotions
Market Research and Strategy
•Support on the production of annual reports on competitors including fees, pupil numbers and academic provision
•In depth interviews with parents to get insightful inputs on how to reach prospective families more effectively
•Support on NPS comms plans
Admissions
•Work closely with Admissions team and deputise for Admissions Managers during sickness and vacation periods, as required
Requirements
You will be passionate about marketing, the latest marketing trends and our school. You will strike a balance between outstanding organisational skills and attention to detail with creative flair. Your writing skills will be excellent. You will be an energetic achiever, with a "can do" attitude; driven and commercially minded. You will be flexible, enjoy working as part of a team and will naturally form good relationships with colleagues and stakeholders.
•Bachelor's degree or Higher Diploma in Journalism, Public Relations, Marketing or Business-related discipline
•5-7 years' experience in similar capacity, preferably but not necessarily in Education segment
•Excellent command of the English and Greek languages
•First class communication skills (written and spoken), with the ability to produce engaging written copy for a variety of audiences
•Confident communicator and ability to present ideas with clarity and vision
•Excellent organizational, time management and planning skills
•Ability to coordinate, collate and interpret data
•Critical thinking
Systems experience:
•Microsoft Office products including Word, Excel, PowerPoint
•Knowledge of HubSpot an advantage
•Social media and social media management tools
•Image editing tools (Photoshop, Canva, InDesign)
•WordPress
