TecAlliance

Sales Manager

In short

This role drives sales strategy and customer relationships in Malaysia's automotive aftermarket industry while supporting business development in Vietnam and the Philippines, and also owns pricing management for the AP region. The company is TecAlliance, serving automotive aftermarket customers with data and solutions across APAC. It requires at least 5 years of automotive aftermarket experience, a strong local network, CRM experience, and fluent English, Chinese, and Malay. Candidates must be Malaysian citizens able to work independently in a regional, customer-facing and analytical capacity.

About the Role
We are looking for an experienced Sales Manager to drive our commercial activities in Malaysia while supporting business development across Vietnam and the Philippines. In addition to sales responsibilities, the role will also take ownership of Pricing Management activities for the AP region.
You will work closely with automotive aftermarket customers to understand their business needs and connect them with the right TecAlliance data and solutions. You will also collaborate with regional and global teams on pricing strategy, evaluation and implementation.
What You'll Do
•Develop and execute the sales strategy for Malaysia, Vietnam and the Philippines.
•Achieve agreed sales targets and identify new business opportunities.
•Build and maintain strong relationships with parts manufacturers, distributors, independent workshops, trade associations and other aftermarket customers.
•Coordinate customer-related activities and ensure effective collaboration with internal teams.
•Maintain accurate customer and sales information in the CRM system.
•Work closely with regional data, solution and customer-service teams to support customer projects.
•Manage and support customer events, including Automechanika Kuala Lumpur.
•Support business development in Vietnam and the Philippines, including periodic customer visits.
•Manage pricing activities for the AP market in alignment with regional and global pricing strategies.
•Evaluate costs and develop pricing for new products and services.
•Develop and evaluate customer-specific/on-demand pricing together with Product Owners and Sales teams.
•Collaborate with Global Pricing, Product and Sales teams on pricing topics and key projects.
•Analyse existing pricing, pricing history, market demand and product costs to support future pricing decisions.
What We're Looking For
•Malaysian citizen with strong knowledge of the local market and automotive aftermarket landscape.
•At least 5 years of experience in the automotive aftermarket industry.
•A strong professional network within the Independent Automotive Aftermarket.
•A university degree or master's degree in Sales & Marketing, Engineering, or a related field.
•Experience with CRM systems, Microsoft Office, and other sales tools.
•Strong communication, collaboration, and ownership skills.
•An entrepreneurial mindset with the ability to work independently in a regional role.
•Strong spoken and written communication skills in English, Chinese, and Malay.
•Experience or good understanding of pricing, commercial analysis, cost evaluation or pricing strategy would be an advantage.
•Strong analytical and commercial decision-making skills.
Why join TecAlliance?
This is an opportunity to take ownership of sales activities in Malaysia while contributing to the development of our business across Southeast Asia. You will work with customers and colleagues across the APAC region and play an important role in strengthening our presence in the automotive aftermarket.

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