About the Role
Georgian hospitality is famous around the world. Help us share it. Ensana, Europe's leading medical spa operator, is looking for a Sales & Events Manager to develop MICE, Leisure and Spa business from Georgia for our hotels, including our newly opened Ensana Sairme North (101 rooms) and Sairme South (154 rooms), home to Sairme's healing thermal and mineral waters.
Responsibilities
•Find and develop new partnerships with tour operators, travel agencies, MICE agencies, corporate clients and Spa and wellness travel specialists.
•Build relationships with Georgian corporates, banks, embassies, international organisations, NGOs and associations for incentives, conferences, retreats and corporate health programmes.
•Promote Ensana's medical spa programmes and natural healing resources across the portfolio, in Georgia and in Europe, to health and wellness travel partners.
•Follow up on leads generated by the Ensana Sales and Marketing representative in the CIS markets and convert them into business.
•Agree a joint lead-handling process and a regular pipeline review with the CIS Sales and Marketing representative, so leads are followed up quickly and not duplicated.
•Maintain regular contact with existing partners and identify opportunities to grow their business with our hotels.
•Organize sales meetings, presentations, partner visits and familiarization trips.
•Deliver product trainings and webinars for Georgian travel agents and partner sales teams, and organise FAM trips to Ensana hotels in Georgia and Europe.
•Prepare offers, negotiate commercial terms and handle partner contracting according to the guidance and approval requirements of the Group Director of Sales.
•Work with Revenue Management on pricing, allotments and contract terms for Georgian partners, and on promotions to fill need periods.
•Work with hotel teams on availability, offers and operational requirements.
•Participate in the organization of events at the Georgian hotels, coordinating client requirements, preparations and event delivery with the hotel teams.
•Maintain contact with event clients throughout the organization process, making sure agreed requirements are clearly communicated and followed up.
•Prepare event proposals, function sheets (BEOs) and timelines with the hotel teams, and hold a debrief with the client after each event.
•Make sure deposits and payments for confirmed groups and events are invoiced and received on time, together with the hotel finance teams.
•Represent the group at relevant trade fairs and industry events.
•Plan the annual trade fair, workshop and event calendar for Georgia and evaluate the return on each event.
•Cooperate with Georgian tourism bodies, airports and airlines on joint promotions where relevant.
•Keep the sales pipeline up to date and report regularly on activities, opportunities and results.
•Share market feedback and propose actions to increase sales from Georgia.
•Cross-sell the full Ensana portfolio, referring partners to sister hotels when dates, product or budget do not fit the original request.
Requirements
•Experience in active sales within hospitality or tourism, with a proven ability to find and develop partners in MICE, Leisure and Spa.
•Typically 3+ years in hotel, DMC or tour operator sales, ideally with an international hotel chain or resort; spa, wellness or medical tourism experience is an advantage.
•Degree in hospitality, tourism, business or marketing.
•Experience in organizing and coordinating hotel events.
•Good knowledge of the Georgian market.
•An existing network of relevant contacts is a strong advantage.
•Strong communication, negotiation and contracting skills.
•Ability to work independently, organize sales activities and follow up consistently.
•Ability to coordinate client requirements with hotel teams and manage several activities at the same time.
•Confident with CRM, MS Office and hotel systems (e.g. Opera).
•Based in Georgia, with willingness to travel for partner meetings, events and hotel visits.
•Valid driving licence.
Nice to have:
•Spa, wellness or medical tourism experience.
•An existing network of relevant contacts.
•Russian language.
Conditions
•Competitive base salary with a performance bonus linked to the agreed KPIs.
•Laptop, mobile phone and travel expenses for partner meetings and hotel visits.
•Structured onboarding at Ensana hotels and Prague HQ, plus ongoing sales and product training.
•Employee rates at Ensana hotels in Georgia and Europe.
•Career opportunities within Europe's leading medical spa group.
