DEPT

руководитель направления paid social

In short

This is a lead-level paid social role at DEPT, a Growth Invention company working at the intersection of technology and marketing. It involves developing paid social strategies, managing complex campaigns and measurement solutions, and acting as a strategic client partner across Meta, TikTok, Snapchat, YouTube and other platforms. It requires extensive paid social experience, strong analytics and stakeholder management skills, and fluency in Dutch and English. The role is hybrid, based in Amsterdam or Rotterdam.

About
DEPT is a Growth Invention company that helps ambitious brands grow faster. It operates at the intersection of technology and marketing, delivering services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
*Instagram and Facebook are owned by Meta Platforms Inc., whose activities are deemed extremist and banned in Russia.
Responsibilities
•Develop long-term paid social strategies and tactical plans for existing clients and pitches
•Advise clients as a strategic partner, sharing insights and consultative guidance
•Oversee reporting and identify opportunities based on results
•Recommend and set up measurement solutions for clients
•Respond to internal and external briefs
•Deliver and present work supported by data-driven insights and analytics
•Support Account Planners with paid planning for internal and client work
•Contribute insights and strategic media thinking to projects across the business
•Ensure work meets the highest possible standards
•Drive continuous innovation across deliverables
•Manage budgets for paid media deliverables
•Assess technology solutions, processes, and data tools to improve capabilities
Requirements
•Extensive, relevant experience in a paid social media role
•Experience managing complex campaigns and measurement solutions, including tracking, attribution, lift, and incrementality studies
•Strong understanding of digital media, particularly paid social across Meta, TikTok, Snapchat, YouTube, and other social media channels
•Experience with client communications and stakeholder management
•Advanced proficiency with ads platforms and Excel
•Inquisitive, numerically minded, with advanced problem-solving skills
•Excellent organizational and time management skills
•High attention to detail and strong presentation skills
•Familiarity with third-party measurement platforms such as Google Analytics, Adobe, and DCM
•Dutch and English speaker
Nice to have:
•Organic social and brand partnerships ads experience
Conditions
•Flexible hybrid working policy, with 2–3 days from the office depending on location; opportunity to work from abroad for 13 weeks a year
•24 vacation days per year, with the possibility to buy an unlimited number of extra vacation days
•Learning courses and programs tailored to individual needs
•Health contribution through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office
•Discount on a lease bike and an NS Business Card for commuting
•Opportunity to work with clients of different sizes and across local and global markets

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