Retail & Fleet Marketing Controller
Nissan Motor (GB) Limited
Grade: Manager (EVP-6)
Department: Marketing
Location: Office Based with travel to agency partners & dealers as required
Reporting to: Retail & Fleet Marketing Section Manager
We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; our support functions are integral in enabling everyone to deliver their overall strategies.
Overall Purpose of Role
•The role is responsible for providing comprehensive support to the Nissan dealer network and Business Centres, focusing on optimising sales through effective marketing strategies.
•As the Fleet Marketing subject matter expert, you will need to ensure effective targeting of key Fleet audiences to drive awareness and consideration to purchase.
•You will: Manage national Retail, LCV and Fleet marketing advertising including digital campaigns, Customer relationship marketing (CRM) & offer-led finance campaigns. Manage the dealer facing Nissan Marketing Portal (NMP), including the development of all assets and marketing support tools. Manage agency partners and collaborate with Nissan Europe and cross-functional NMGB stakeholders to align on key messages, budget execution and plan execution.
Задачи
•Brief new assets, oversee creative execution, and manage the approval process for national and dealer network campaigns alongside key agency partners.
•Lead the quarterly tactical campaign process/assets for Retail, Fleet, and Motability, ensuring clear briefs and collaboration with agency partners.
•Lead campaign execution, stakeholder approvals (working closely with Product Marketing and Legal), and thorough post-campaign analysis to extract key learnings.
•Deliver an integrated Fleet CRM program, providing a unified plan each quarter.
•Work closely with the Fleet team to understand business objectives and gain stakeholder approvals.
•Lead the agency relationship.
•End-to-end ownership of the Nissan Marketing Portal (NMP).
•Ensure the dealer network is provided with marketing assets and support materials to deliver their marketing plans.
•Ensure timely updates and accuracy of content. Understand performance and extract learnings. Lead the agency relationship.
•Continually monitor and analyse dealer engagement, asset utilisation and participation in marketing programmes, identifying opportunities to improve adoption and implement best practice.
•Work closely with Dealer Marketing Consultants (DMCs) & Fleet Managers to review dealer marketing activities, identify performance gaps and ensure actions are implemented.
•Drive Regional Sales Management (RSM) engagement with marketing activity through bi-weekly calls.
•Own content strategy and maintenance for the Nissan.co.uk Fleet Hub and LCV pages, ensuring content accuracy, strong user experience (UX), effective search engine performance and relevant content on landing pages.
•Preparation of quarterly dealer webinars and National Marketing Dealer Association meetings.
•Assist in managing the Marketing Quality Management (MQM) program, including results calculation, reviews with the Sales and Marketing Director, stakeholder communication, and dealer recharges as appropriate.
•Develop and distribute dealer marketing bulletins to drive awareness of our activity.
•Opportunity for line-management responsibility.
Critical Competencies
Leading and Deciding: Deciding and Initiating Action; Leading and Supervising
Supporting and Co-operating: Working with People; Adhering to Principles and Values
Interacting and Presenting: Relating and Networking; Persuading and Influencing; Presenting and Communicating Information
Analysing and Interpreting: Writing and Reporting; Applying Expertise and Technology; Analysing
Creating and Conceptualising: Learning and Researching; Creating and Innovating; Formulating Strategies and Concepts
Organising and Executing: Planning and Organising; Delivering Results and Meeting Customer Expectations; Following Instructions and Procedures
Adapting and Coping: Adapting and Responding to Change; Coping with Pressures and Setbacks
Enterprising and Performing: Achieving Personal Work Goals and Objectives; Entrepreneurial and Commercial Thinking
Требования
Mandatory:
•Previous experience managing budgets
•Commercially aware
•B2B marketing experience preferred
•Good Presentation skills
•Excellent Verbal and Written communication skills
•Ability to multi-task
•Good use of excel
•Full UK driving license
•Previous Position/Rotation: 2-years (minimum) Automotive industry Marketing experience
Desirable:
•Previous Position/Rotation experience of working with agencies
•Preparation for role/proactive tasks
Location: Maple Cross, Hertfordshire, United Kingdom
