Publicis Groupe NL

Project manager CRM in automotive

In short

This role coordinates CRM and email campaigns for automotive and other major brands at an international marketing agency, working daily with Monday and Salesforce Marketing Cloud. It requires 2–4 years of CRM/digital marketing project experience and fluency in both Dutch and English, managing multiple stakeholders across planning, data, content and campaign optimization. The position is based onsite in Amsterdam.

About the Company
At Publicis Groupe, we focus on our clients' wants and needs. We work as one organization and under one P&L, integrating our specializations. This enables us to meet our brands' needs in creativity, media, technology, data and production. We work in multidisciplinary teams, giving clients access to all our talent, expertise and tools, locally and internationally. We therefore provide integrated creative marketing and technology solutions, with quality, speed and cost foremost for our clients.
Responsibilities
•You coordinate CRM and email campaigns from briefing to launch
•You monitor planning, quality, deadlines and alignment with all stakeholders involved
•You ensure that the right customer data and content are used
•You work daily with Monday for project management and Salesforce Marketing Cloud for CRM campaigns
•You liaise with technical and subject-matter specialists
•You contribute to the further development of CRM, customer journeys and marketing automation
•You encourage innovation and the continuous optimization of campaigns
•You share results, learnings and evaluations with the teams involved
Requirements
•You have approximately 2–4 years of relevant experience with CRM and/or digital marketing projects, preferably in an international environment
•You are highly proficient in both Dutch and English
•You have experience with CRM, customer journeys and marketing automation
•You are structured, communicate effectively and know how to manage multiple stakeholders and projects simultaneously
Nice to have
•Affinity with the automotive sector and/or experience at a marketing or communications agency is a plus
•Experience with Salesforce Marketing Cloud is a strong plus
•Experience with Monday, SQL and/or reporting tools such as Power BI is an advantage
Conditions
•The opportunity to further develop yourself and take courses and workshops
•The opportunity to work for major brands and collaborate with an experienced international agency across different sectors
•A competitive salary, a laptop, a phone and travel expenses reimbursement
•A super-friendly, brand-new office in the Staal-Kade building in Amsterdam-Zuid (relocation in December 2026)
•The Work Your World program: the opportunity to work from another place in the world for 6 weeks each year
•Discounts on ClassPass and a bike plan
•A working environment where everyone feels heard, valued and respected

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