About the Role
Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck.
Responsibilities
•Drive go-to-market impact for launches and expansion, from plan to execution.
•Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.
•Bring market and customer truth back to Product so we build what actually matters.
•Work across Product, Marketing, Sales and leadership. You don't sit in a silo.
•Own positioning: define what Legartis stands for, against which alternatives, for which buyer.
•Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders).
•Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.
•Own our thought leadership channels, including video, and decide what gets said.
•Write what can't be delegated: founder posts, executive bylines, keynote scripts, board-level memos.
•Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.
•Translate positioning and research into materials for specific deals, verticals and executive-level conversations.
•Work directly with Sales and CS to find out what's missing in the field.
•Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.
Requirements
•Proven strategist: demonstrated success creating and executing marketing strategies.
•Storyteller: you craft compelling materials about complex AI products for non-technical audiences.
•Clear communicator: exceptional written and verbal communication with a strong visual sensibility.
•Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data.
•AI-savvy: crafty with AI tools and automations — you use them daily and keep exploring what's new.
•A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership.
•4+ years in marketing, product marketing or a comparable strategic role at a SaaS company.
•Fluent German and English, executive-level writing in both.
Nice to Have
•Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough.
Benefits
•Real editorial ownership over our voice and our position, not a content calendar handed down from someone else.
•A platform to build your own visible profile as a voice in Legal AI.
•Modern office in Leipzig or Berlin, hybrid setup, with regular presence in Zürich and team events such as hiking, dinners and offsites.
•Employee Stock Ownership Plan (ESOP) participation.
•Competitive salary, based on experience and seniority.
