Pattern

product marketing manager in ecommerce advertising

In short

This product marketing manager role sits within Pattern's ROI Hunter advertising technology platform, coordinating releases, building go-to-market assets, and training Customer Success on product updates for ecommerce advertising across Meta, Google, Snap, TikTok, and ChatGPT ads. It's a mid-level, full-time, hybrid position for a company helping brands grow on global ecommerce marketplaces. Prior ecommerce or performance marketing experience is required, but prior product marketing experience is not. Candidates must be comfortable working autonomously amid ambiguity and changing priorities.

About
Pattern accelerates brands on global ecommerce marketplaces through proprietary technology and AI. Its platform optimizes and automates ecommerce growth, including advertising, content management, logistics and fulfillment, pricing, forecasting, and customer service. ROI Hunter is Pattern's advertising technology platform, helping brands manage product-level performance across Meta, Google, Snap, TikTok, and OpenAI's ChatGPT.
Responsibilities
•Coordinate with the Product Manager, Product Designer, and Lead Developer on releases, tracking shipped work, upcoming plans, and potential blockers
•Build go-to-market assets, including in-platform landing pages, newsletters, decks, and case studies based on Customer Success stories
•Train the Customer Success team on new releases and flag upstream changes that affect how they sell them
•Track adoption against quarterly goals, identify where uptake is stalling, and work with Product and Customer Success to address it
•Own a specific part of the ROI Hunter product end to end
Requirements
•Bring experience in ecommerce, such as working at an ecommerce platform or brand, an agency running performance marketing for ecommerce clients, a B2B SaaS company built for ecommerce, or in-house ecommerce or performance marketing
•Be comfortable with ambiguity and changing priorities and roadmaps
•Work autonomously and proactively find answers
•Prior product marketing experience is not required
•Be ready to grow into the role and apply existing ecommerce knowledge
•Prepare thoroughly for the take-home task, ask focused questions when information is missing, and demonstrate independent thinking rather than submitting a ChatGPT draft
•Be able to adapt quickly when release scope changes and independently identify adoption gaps and explain what is not working
Nice to have
•Familiarity with ad platforms such as Meta, Google, Snap, TikTok, or OpenAI's ChatGPT ads
Conditions
•The role is full-time

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