About the Role
SE Ranking, an all-in-one SEO and digital marketing platform, is seeking a Senior Product Manager to scale our Data Product — our API and MCP offering — from early traction into a repeatable, scalable revenue line. We've already gone from 0 to 1: we have paying API customers, a fast-growing MCP that recently overtook our classic API in daily unique users, and partners building agentic workflows on top of our data.
Responsibilities
•Own the entire funnel for the Data Product (API + MCP): from acquisition and activation, to sales enablement, to onboarding, retention, and expansion.
•Craft a strategy for the Data Product with two goals in mind: understand current packaging and pricing gaps across plans & products, the PAYG funnel, and credit packs; define a clear, repeatable motion for upmarket deals.
•Define the inputs (acquisition, activation, expansion) that move the number and hold the product to them.
•Own the MCP adoption track as a strong NDR lever. Scale the adoption flows and lifecycle upsells, close capability gaps customers hit, and make the Claude, ChatGPT, and n8n connector experiences feel amazing.
•Partner with PMM and Demand Gen to scale what's working — workshops and MCP bootcamps, ABM, spokespeople and influencer content, PR, and SEO — and to sharpen the website.
•Help find exciting API/MCP use cases from top clients and influencers and turn them into content and sales enablement assets.
•Evolve packaging, pricing, and the self-serve funnel so growth doesn't depend on heroics.
•Use signals from won and lost deals, usage, and feedback to generate strong hypotheses and continuously improve win rates, activation, and expansion.
•Keep MCP workflows healthy and lead the move from data to action, so customers believe SE Ranking is the way to automate SEO with AI agents — defending NDR and opening natural paths to expansion and win-back.
•Grow from firefighting into a system — documentation, tooling, and onboarding that let customers discover and integrate the API and MCP, and let Sales & Success move fast without engineering in the loop.
•Translate prospect and customer feedback into a prioritized roadmap for new endpoints and data (e.g. URL-level GSC, prompt generation, Local Marketing and AIRT coverage), and partner with the Data team on accuracy and the questions buyers ask about how the data is sourced and validated.
•Surface trade-offs, unblock cross-team dependencies, and keep Product, Demand Gen, Sales, Success, and Data aligned as priorities and timelines shift.
Requirements
•Launched new B2B products and taken them from 0 to 1, leading Sales Enablement and deeply engaging with Demand Gen to achieve GTM success.
•Owned a revenue funnel end to end — acquisition, activation, sales enablement, onboarding, retention, and expansion — and know how to grow TOFU and help close deals.
•Built API-first or data products that offer a great self-served developer experience but don't completely puzzle out business stakeholders.
•Hands-on, practical AI experience and genuine excitement about MCP and agentic workflows — and ideas about how a data product becomes the tool of choice inside tools like Claude and Codex.
•Acted as a technical partner to Sales & Success, supporting demos, prospect setups, and troubleshooting, and turning that into product and tooling improvements.
•Either direct experience in SEO / AI Search, or a track record of ramping quickly in a new and technical domain — and the appetite to do so here.
•Explained complex concepts and strategies so that your team, fellow PMs, Designers, Senior Leaders, Support, Success, and Sales reps as well as users all understood you easily.
•Managed stakeholders' expectations with grace as delivery dates shift and plans change.
•Embraced the constant change of a startup.
•Great spoken English.
Conditions
•22 days of paid time off, plus your local national holidays
•Flexible work hours and a culture that trusts you to manage your time
•Private medical insurance or a medical allowance (depending on your location)
•Extended paid sick leave so you can fully recover without worry
•Career map with growth opportunities
•Support for wellbeing and L&D
•Best hardware for your work (team Apple)
•An award-winning product loved by thousands of customers worldwide
•A transparent, flexible culture with people at the core of everything we do
•Events that are actually fun
