Job Description
Johnson & Johnson Innovative Medicine is currently recruiting for a Product Manager, Professional Promotion, ICOTYDE®, located in Horsham, PA.
The Product Manager is a core member of the ICOTYDE® brand team responsible for shaping and executing the promotional strategy for healthcare professionals in Plaque Psoriasis (PsO). In this role, you will collaborate across the organization to develop and deliver innovative marketing strategies, promotional materials, and resources that support our dermatology field teams. This position reports to the Group Product Director, ICOTYDE® HCP Marketing, Dermatology.
Key Responsibilities:
•Develop and optimize HCP promotional materials and field resources, leading execution from insight generation and strategic planning through agency development, promotional review, implementation, and performance optimization.
•Partner with Learning Excellence to support field readiness, training, launch activities, and the effective use of promotional materials.
•Translate customer insights, analytics, market intelligence, competitive activity, and field feedback into actionable recommendations that improve marketing effectiveness.
•Collaborate with external agencies and cross-functional partners, including Sales, Medical Affairs, Regulatory, Legal, and Insights & Analytics, to ensure aligned, timely, and high-quality execution of marketing initiatives.
•Actively contribute to Professional Promotion Team priorities, field engagement, customer interactions, and culture-building initiatives.
This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.
Qualifications
Education:
•Bachelor's degree required; MBA preferred.
Experience and Skills:
•A minimum of five years of business experience with a successful track record, preferably in Marketing or alternatively in Sales, Learning & Development, Medical Affairs, or a related field.
•Strong analytical and critical-thinking skills, with demonstrated ability to translate data into actionable tactics that deliver business objectives.
•Demonstrated ability to lead in a matrixed environment and influence without authority.
•Excellent communication and project management skills.
•Demonstrated passion and perseverance in pursuing long-term, meaningful goals.
•Ability to work in Horsham, PA, three days per week and travel domestically up to 30%.
Preferred Skills: Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Customer Intelligence, Data Analysis, Data Reporting, Data Savvy, Design Mindset, Digital Marketing, Execution Focus, Financial Analysis, Interpersonal Influence, Performance Measurement, Process Improvements, Sales Promotions, Tactical Planning, Technical Credibility
