About the Role
You will own conversion optimization across web landing pages and app store listings. You will create and localize pages, write copy, optimize store assets, run A/B and multivariate experiments, analyze user behavior, and improve conversion, installs, CAC, and revenue per visitor. You will partner across acquisition, lifecycle, product, engineering, and data science to ship tests quickly.
Requirements
•5-8 years of performance marketing, growth marketing, or CRO experience
•Experience owning conversion and funnel testing at scale across web and app stores
•Landing-page copywriting experience
•Ability to interpret experiment results and statistical significance
•Experience with Statsig
•Experience with Optimizely, VWO, or Unbounce
•Experience with Clarity or Hotjar
•Ability to set KPIs, analyze user data, and create test plans
•Experience using AI to increase output
•Ability to collaborate with product and engineering
•Eligibility to work in the US
•Willingness to work five days per week at an office in NYC or Los Angeles
Responsibilities
•Turn customer insights into landing pages, app store listings, copy, and tests
•Ship landing pages for paid, SEO, lifecycle, partnership, and launch channels
•Own app store optimization, including listing copy, screenshots, and store creative
•Localize pages and store listings for international markets
•Write copy and build pages using the existing design system
•Run A/B and multivariate experiments at high volume
•Analyze heatmaps, session recordings, surveys, and analytics
•Identify high-leverage funnel opportunities using performance data and user research
•Own conversion rate, install rate, CAC, and revenue per visitor across web and app
•Partner on paywall and upsell copy
•Increase the volume and speed of conversion testing
Benefits
•Company equity package
•401(k) with 3% employer match and Roth 401(k)
•Medical, dental, and vision insurance with PPO, HSA, and FSA options
•11 paid holidays
•Unlimited PTO and sick time
•16 weeks of paid parental leave
•Creative education stipend
•Commuter allowance
•In-office lunch five days per week
