STX Group

Product manager for CRM

In short

This role owns product delivery for the full counterparty lifecycle, from prospect through CRM, KYC and credit approval, including HubSpot ownership and internal tooling for commercial, compliance, credit risk and operations teams. The company operates in a hybrid format in Amsterdam, requiring at least 2 years of experience at a middle level. It demands strong cross-functional collaboration, end-to-end delivery ownership, and backlog/ceremony discipline.

About the Role
As Product Manager – Counterparty Lifecycle & CRM, you'll own the product delivery for the full counterparty journey, from qualified prospects, through CRM, KYC and credit approval. This includes owning our CRM (configuration, workflows, automations and integrations), and building the internal tooling that commercial, compliance, credit risk, and operations teams rely on to get counterparties onboarded and live.
Responsibilities
•Work with Commercial leadership, sales traders, Marketing, Sales Operations, compliance, credit risk, and Customer Experience to identify pain points and prioritize opportunities across the lifecycle.
•Track customer and internal user activity daily - metrics, funnels, error rates.
•Own the journey metric, time from qualified prospect to first trade, broken down by step (CRM, onboarding, KYC, credit, trade ready), and use it to decide what to build next.
•Collaborate with UX to design flows that reduce manual effort and improve data quality.
•Own HubSpot as the system of engagement, together with Marketing and Sales Operations: data model, lifecycle stages, workflows, and integrations with COS, onboarding and credit tooling.
•Own end-to-end delivery: gather requirements, define acceptance criteria, coordinate development, and oversee testing (smoke tests, QA, and design QA).
•Live the product: constantly use the tool to proactively catch issues before users do.
•Track that shipped features are actually working by monitoring adoption, error rates, and other success metrics.
•Maintain backlog discipline: keep tickets up to date with clear content and timelines; proactively follow up when things slip.
•Ensure all initiative requirements are fully captured in Jira tickets so nothing falls through the cracks.
•Drive prioritization across quarterly, monthly, and sprint planning cycles.
•Track team capacity and flag risks early.
•Run the team ceremonies to help keep momentum and transparency with stakeholders.
•Continuously improve how the team operates.
•Own or coordinate specs, decision logs, and release notes.
•Proactively engage people outside the team to resolve blockers and navigate ambiguity.
Conditions
•Competitive remuneration package
•Pension scheme contributions
•Strong focus on personal and professional development
•Sport and training opportunities
•Assistance with relocation to the respective office location

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