Smartly

product manager for advertising optimization

In short

This is a senior product management role at Smartly, an AI-powered adtech company building an advertising platform that integrates media, creative, and intelligence capabilities. The PM will own the roadmap for the Media Platform, lead discovery and go-to-market for new features (including a closed alpha launch of next-gen "Triggers"), and work cross-functionally with engineers, channel PMs, advertisers, and platforms. It requires 5+ years of product management experience (preferably B2B SaaS), strong cross-functional leadership without needing a title, data analysis skills, and willingness to work from the Helsinki office at least 3 days a week plus travel internationally.

About Smartly
Smartly is an AI-powered advertising technology company that provides an advertising platform integrating media, creative, and intelligence capabilities. It helps brands and advertisers manage advertising across major media platforms, improve performance, and work more efficiently.
Responsibilities
•Define product priorities and problems to solve by staying close to customers and gaining deep insights
•Lead discovery, including user research and prototype testing
•Own the product roadmap and prioritize feature development with the engineering team
•Collaborate with other teams and align related product visions
•Work with engineers, channel PMs, large advertisers, and advertising platforms to integrate platform capabilities into real advertiser workflows
•Develop go-to-market strategies to drive product adoption and demand
•Conduct client workshops and presentations to showcase product capabilities
•Manage stakeholder relationships and align strategy and execution
•Launch the closed alpha of the next generation of Triggers with selected customers, stay close to them, and learn how it compares with current Triggers
•Use customer feedback and product vision to shape the roadmap after the closed alpha
•Own related product areas and help set the direction of the Media Platform
Requirements
•5+ years of product management experience, preferably in B2B SaaS
•Experience working across functions and building alignment without needing a lead title
•Proven track record of leading high-impact products and driving user or revenue growth
•Strong leadership skills and cross-functional collaboration experience
•Expertise in launching successful software products and features
•Background in a technically complex domain, such as digital advertising, and willingness to become fluent in that domain
•Proficiency in data analysis and handling large datasets
•Bachelor's or Master's degree in a related field
•Ability to work from the Helsinki office at least 3 days per week
•Excellent English
•Willingness and ability to travel internationally to meet internal teams, partners, and customers
Nice to have
•B2B SaaS experience
Conditions
No conditions stated in the posting.

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