About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures.
Job Description
Johnson & Johnson is recruiting for a Product Director, Market Development, Multiple Myeloma, to be located in Horsham, PA.
The Product Director will develop and execute brand specific market development strategy and tactics. In this role, you will be responsible for generating insights, shaping, and implementing market development initiatives & KOL strategy for assigned brands. This Product Director will work across multiple functions and teams, including brand marketing, field sales, Thought Leader Liaisons and other internal partners to help execute key business initiatives for assigned brands within Multiple Myeloma.
Position Description
•Lead Development of Market Development & KOL strategy in close collaboration with TLL team and brand team for assigned brands
•Lead KOL ID & influence mapping to shape KOL engagement plans
•Lead development of Third Party program strategy for assigned brands and partner with Thought Leader Liaisons (TLL) to execute programs
•Responsible for defining and tracking brand advocacy among target KOLs
•Develop & deliver TLL playbooks for assigned brands
•Ensures strategies, and tactics are developed and performed in close partnership with Brand Marketing, Sales, Medical Affairs, and key internal partners
•Partner with analytics and operations teams to track utilization and impact of market development initiatives as needed
Qualifications
Requirements:
•A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful
•A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge
•A minimum 5 years' experience in Sales, Marketing, Managed Care Account Management, Pricing and/or related fields and/or experience in a qualified leadership development program
•Proven proficiencies in marketing, project management, and clear communication
•Ability to travel up to 20%, which may include overnight and weekend travel
Preferred:
•Experience in oncology
•Previous sales experience
•Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time
