Описание
Software Mind develops solutions for companies around the globe and builds cross-functional engineering teams for transformative projects involving emerging technologies.
Задачи
•Analyze e-commerce product performance and the full user journey, from ad exposure or content interaction to purchase
•Define and monitor key metrics, including CTR, Add-to-Cart Rate, Product Click Rate, Conversion Rate, ROAS, and AOV, and identify conversion barriers
•Analyze advertising product performance across video, display, programmatic, and retail media, and assess its impact on e-commerce sales
•Build dashboards and reports for product, sales, and management teams, automate reporting, and monitor data quality
•Design and analyze A/B tests covering purchase paths, product presentation, e-commerce formats, and UX/UI changes
•Combine advertising, analytics, transactional, and behavioral data to build attribution models, user segmentation, and measurement frameworks for commerce media and retail media
•Identify trends, anomalies, and revenue growth opportunities, and turn them into business recommendations
Требования
•Strong SQL skills and ability to independently write complex analytical queries
•Experience analyzing e-commerce, product, or digital marketing data
•Ability to formulate business recommendations based on data
•Knowledge of statistics, data analysis, and methods for measuring digital product performance
•Experience with e-commerce or retail projects
•Experience in user behavior analysis and conversion rate optimization
•Understanding of marketing attribution and customer journey analytics
•Very good spoken and written Polish
Nice to have:
•Google Analytics 4, BigQuery, BI tools (Power BI, Looker Studio, Tableau)
•A/B test and product experiment analysis
•Advertising platforms (Google Ad Manager, AdOcean, DSP/SSP)
•Python or R for analysis automation and data modeling
Условия
•Flexible cooperation options
•International projects with leading global clients
•Travel related to international projects
•Non-corporate atmosphere
•Access to language classes, knowledge-sharing initiatives, private healthcare, life insurance, and a multisport card; availability and terms may vary depending on the chosen form of cooperation
