About the Role
We're looking for a PR Manager to build and own global PR at TrafficStars. This isn't about distributing press releases. We need someone who knows how to create visibility, shape perception, and turn PR into a growth channel. You'll define how TrafficStars shows up in the market - what we say, where we appear, and how we become part of the industry conversation. The role reports directly to the CMO and has a direct impact on brand positioning and inbound demand.
What You'll Own
•Build and execute PR strategy from the ground up
•Grow TrafficStars' presence in key industry media
•Secure features, interviews, expert commentary, and thought leadership
•Build long-term relationships with journalists and editors
•Shape narratives and positioning across global markets
•Drive PR content: articles, insights, reports, and opinions
•Connect PR to traffic, inbound leads, and client acquisition
•Track share of voice, media reach, traffic impact, and inbound quality
•Work closely with Marketing and Sales to support pipeline growth
•Manage PR agencies and external partners with a focus on ROI
•Adapt messaging for North American and Asian markets
What We Expect
•5+ years in PR / Communications
•Experience in AdTech, MarTech, Affiliate Marketing, or Digital Advertising
•Proven ability to secure relevant industry media coverage
•Experience working with global markets
•Strong media instincts, writing, and storytelling skills
•Strategic thinking combined with a hands-on approach
•Understanding of how PR impacts traffic, brand, and business growth
Strong Plus
•Existing relationships with industry media
•Performance marketing or ad exchange experience
•Understanding of B2B lead generation
This Role Is for You If
•You want to build something, not maintain it
•You care about impact, not just activity
•You're comfortable with ownership and visibility
•You want your work to directly influence company growth
What We Offer
•Fully official employment & competitive salary above market
•Laptop of your choice, Mac or PC
•Medical insurance & mobile communication
•Free lunches, beverages, fresh fruit & snacks
•Free English course
•Fitness benefit program
•50% compensation for schools and kindergarten
