About
High blood pressure is the world's most common disease, causing 18M deaths each year. At Hilo by Aktiia, we're building a world where no lives are lost to its effects — with technology that helps people take control of their health.
Responsibilities
•Set the paid search strategy across the US, UK, Germany and further growth markets.
•Lead campaign strategy and execution across Search, Shopping and Performance Max, working closely with internal teams and external partners, and include Google Demand Gen where it supports our goals.
•Manage budgets, pacing, bidding and investment across platforms and markets.
•Measure performance against acquisition cost, conversion, revenue, and ROI, using business data alongside platform reporting.
•Build a testing roadmap across keywords, audiences, creative, product feeds and landing pages and use the results to improve conversion and guide investment.
•Partner with marketing, product, creative and analytics colleagues to strengthen tracking and improve the customer journey.
•Use AI tools and platform automation to accelerate research, analysis and execution, while checking outputs and keeping health claims accurate.
•Drive the testing and development of additional paid channels, such as native advertising, and scale successful approaches.
•Present results, risks and opportunities clearly, with a point of view on what Hilo should do next.
Requirements
•At least 5 years of hands-on paid search experience in an international setting, with accountability for budgets and measurable business results.
•Deep expertise in Google Ads, and strong working experience with Microsoft Advertising.
•A data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment.
•A track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets.
•Experience with media planning and performance forecasting.
•Experience launching and evaluating paid channels beyond search.
•The ability to set direction and influence colleagues while staying close to campaign execution.
•Practical experience using AI and automation, with the judgment to verify their outputs.
•Fluent English and German are a must.
Nice to have: experience in health tech, medical devices, wearables, or subscription products.
Conditions
•This role can be performed remotely from anywhere in Europe.
•Occasional travel to our office in Neuchâtel, Switzerland, or to team events may be required.
•Applicants must already hold a valid visa or work permit for their country of residence, as Hilo is not able to provide visa sponsorship.
•Competitive compensation, equity program and other benefits (depending on location).
